# Premium Instant Coffee Products The Nescafé Instant Coffee Range Has Two New Options By Michael Hemsworth | Published 2024-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nescaf-instant-coffee References: [drugstorenews](https://drugstorenews.com/news-briefs/2024-04-12?article=nescafe-expands-instant-coffee-line) & [nescafe](https://www.nescafe.com)  The [Nescafé](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee) instant coffee range has been expanded to provide consumers with an easy way to prepare high-quality coffee drinks from the comfort of home or even at their desk. The products include the Nescafé Gold Espresso in blonde and intense roasts, which are both crafted with Gold Roasted Arabica Beans to deliver a [cafe-quality flavor](https://www.trendhunter.com/trends/readytogo-espresso) with cream notes to boot. The Nescafé Ice Roast is quick to dissolve in cold liquid to make [ice coffee](https://www.trendhunter.com/trends/nescaf-iced-latte) as quick to prepare as possible, while also pairing well with milk. The products are priced starting at $7.39. Director of Nescafé US Brand Marketing Jonathan Iams commented on the new additions to the Nescafé instant coffee range saying, "The coffee drinking habits of Americans are ever-changing, but we continue to see a growing demand for espresso-based and cold coffee beverages—alongside an increasing interest in making these café-quality beverages from home. Nescafé’s newest products offer bold flavors and convenience, ensuring every coffee lover can make their perfect cup without compromise. This promise is at the heart of the Nescafé brand, as we continually strive to create coffee experiences that reinvigorate and inspire our communities—from our coffee farmers to consumers—to make a positive and sustainable impact in their world.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 42% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium Instant Coffee Innovation:** Opportunity to create high-quality instant coffee with creamy notes for a cafe-like experience. - **Convenient Ice Coffee Solutions:** Opportunity to develop quick-dissolving instant coffee for easy ice coffee preparation. - **Home-made Cafe-quality Beverages:** Opportunity to offer home consumers espresso-based and cold coffee beverages with bold flavors. ### Where This Applies - **Food and Beverage Industry:** Disruptive innovation in creating premium instant coffee products to cater to changing consumer coffee habits. - **Retail Industry:** Disruptive innovation in introducing convenient instant coffee options for at-home or on-the-go consumption. - **Coffee Market:** Disruptive innovation in supplying consumers with cafe-quality coffee products that prioritize flavor and convenience. ## Related on Trend Hunter - [Cafe-Inspired Instant Coffees](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee.md) - [Ready-to-Mix Espresso Coffees](https://www.trendhunter.com/trends/nescaf-espresso-concentrated.md) - [Ready-to-Mix Espresso Concentrates](https://www.trendhunter.com/trends/espresso-concentrates.md) - [Concentrated Cold Coffee Espressos](https://www.trendhunter.com/trends/nescaf-espresso-concentrate.md) - [Premium QSR Instant Coffees](https://www.trendhunter.com/trends/new-kcup-options.md) - [Convenient Espresso Concentrates](https://www.trendhunter.com/trends/concentrate-line.md) - [Easy-to-Prepare Coffee Products](https://www.trendhunter.com/trends/lor-coffee.md) - [Versatile Soluble Coffees](https://www.trendhunter.com/trends/nestle-soluble-coffee.md) - [Cafe-Inspired Coffee Drink Mixes](https://www.trendhunter.com/trends/kenco-icedhot.md)