# Seasonal AR Coffee Packaging The Nescafé Gold Blend Winter Design Edition Jar is Interactive By Michael Hemsworth | Published 2021-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nescaf-gold-blend References: [conveniencestore](https://www.conveniencestore.co.uk/products/nescafe-gold-blend-adds-ar-to-limited-edition-winter-range/661457.article) & [nescafe](https://www.nescafe.com)  The [Nescafé Gold Blend](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee) Winter Design [Edition](https://www.trendhunter.com/trends/nescaf-dessert-edition) jar is being launched by the brand just for the holidays to offer consumers with an interactive experience that will liven up their morning routine. The packaging features a QR code on the label that consumers can scan to get access to some festive coffee recipes to try at home, while also offering an augmented reality (AR) experience. The packaging is being rolled out this week in the UK and Ireland at retailers. Assistant Brand Manager for Nescafé Gold Blend at [Nestlé](https://www.trendhunter.com/trends/nespresso) UK and Ireland Tiffany Wigger commented on the new Winter Design Edition jar saying, "We are very excited to introduce our first ever limited-edition winter design jars to Nescafé Gold Blend to help consumers bring the festive coffee shop experience home. This season, our coffee lovers will not only be able to enjoy the rich and smooth taste of Nescafé Gold Blend in a winter design jar but also will have the opportunity to unwrap three delicious festive coffee recipes to try at home.” ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Packaging:** The use of AR and QR codes on product packaging to offer consumers a unique and engaging experience, providing an opportunity for companies to differentiate their products and attract more customers. - **Seasonal Limited-edition Products:** Creating special edition products and packaging that cater to seasonal events or holidays, allowing companies to tap into consumer demand for novelty and exclusivity. - **Branded Recipes:** Including recipes or cooking suggestions on product packaging to offer consumers added value and showcase the versatility of the product, enabling companies to build brand loyalty and increase product usage. ### Sectors Adopting This - **Food and Beverage:** The use of interactive and novelty packaging in the food and beverage industry can enhance the consumer experience and differentiate brands in a competitive market. - **Advertising and Marketing:** The incorporation of AR and QR technology in product packaging can provide innovative advertising opportunities for companies to engage with their customers and create brand loyalty. - **Retail:** Seasonal limited-edition products and packaging can attract customers and increase sales in various retail sectors, such as supermarkets or specialty stores. ## Related on Trend Hunter - [Cafe-Inspired Instant Coffees](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Festive Grocery Store Coffees](https://www.trendhunter.com/trends/nestl-starbucks-coffees.md) - [Christmasy Coffee Capsule Collections](https://www.trendhunter.com/trends/nespresso-magic-in-the-making.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Holiday Coffee Blends](https://www.trendhunter.com/trends/holiday-coffee-blend.md) - [Enchanting Phygital Sensory Experiences](https://www.trendhunter.com/trends/gifts-of-the-forest.md) - [Candy Bar Beverage Mixes](https://www.trendhunter.com/trends/golden-honeycomb-mocha.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md)