# Prepackaged Coffee Concentrates The NESCAFÉ Cold Brew Coffee Concentrate is Simple and Delicious By Michael Hemsworth | Published 2018-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nescaf-cold-brew-coffee-concentrate References: [preparedfoods](https://www.preparedfoods.com/articles/121081-nescaf-cold-brew-coffee-concentrate) & [nestleprofessional.us](https://www.nestleprofessional.us/beverage/nescafe-cold-brew) Cold brew coffee has quickly become an ultra-popular choice for java drinkers, so the [NESCAFÉ](https://www.trendhunter.com/trends/concentrate-line) Cold Brew Coffee Concentrate has been developed by the [Nestlé](https://www.trendhunter.com/trends/nestle-soluble-coffee) brand as a new way for coffee fans to create caffeinated drinks. Prepackaged in cartons, the concentrate is simple to prepare from home or the office by simply adding it to water and serving over ice. This makes it an easy alternative to DIY preparations and speaks to the convenience-focused prepackaged food market that is seeing exponential growth with consumers who find they have little time to prepare their own food or drink. The NESCAFÉ Cold Brew Coffee Concentrate is free of additives and preservatives, and is crafted with coffee beans that have been sustainably sourced. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Prepackaged Coffee Concentrates:** The trend of prepackaged coffee concentrates is disrupting the DIY coffee market, providing an easy alternative for coffee drinkers who lack the time for preparation. - **Cold Brew Coffee:** Cold Brew Coffee is a trending coffee brewing method, providing a smoother and less acidic taste. - **Convenience-focused Prepackaged Food Market:** Consumers are more interested in convenience-focused prepackaged food, leading to exponential growth in the market for on-the-go foods and beverages. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can take advantage of the trend by developing more prepackaged coffee products, targeting busy consumers who want a quick coffee fix. - **Sustainable Coffee Sourcing:** There is an opportunity for the coffee industry to invest in sustainable coffee sourcing trends to meet increasing consumer demand for ethically conscious products. - **Packaging Industry:** As the demand for prepackaged coffee continues to grow, the packaging industry can innovate in the area of environmentally-friendly packaging solutions. ## Related on Trend Hunter - [Convenient Espresso Concentrates](https://www.trendhunter.com/trends/concentrate-line.md) - [Ready-to-Mix Espresso Concentrates](https://www.trendhunter.com/trends/espresso-concentrates.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Cafe-Quality Espresso Concentrates](https://www.trendhunter.com/trends/readytogo-espresso.md) - [Holiday Cold Brew Concentrates](https://www.trendhunter.com/trends/encore-cold-brew.md) - [Freezable Coffee Concentrates](https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate.md) - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md) - [Iced Cafe Brand Coffees](https://www.trendhunter.com/trends/iced-coffee-products.md) - [Expanded Coffee Concentrates](https://www.trendhunter.com/trends/tim-hortons-4.md)