# Mainstream Nitrogen-Infused Coffees The Nescafé Azera Range Has Been Expanded to Offer New Options By Michael Hemsworth | Published 2018-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nescaf-azera References: [foodbev](https://www.foodbev.com/news/nestle-introduces-new-nitrogen-infused-nescafe-range/) & [nescafe](https://www.nescafe.com) Nitro coffee has become quite popular in local cafes in many parts of the world and because of some select brands, which is pushing the creation of new options like the ones within the [Nescafé](https://www.trendhunter.com/trends/nescaf-instant-coffee) Azera range. Set to be made available from [Nestlé](https://www.trendhunter.com/trends/nestle-soluble-coffee) in the UK, the [nitrogen-infused coffees](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte) are reported to offer a creamy and smooth taste experience that will satisfy consumers looking for something a little different from the ordinary. The Nescafé Azera nitro coffees includes Americano and latte options, which makes the brand a more integrated part of the expanding cold coffee market. As consumers shift towards convenient food products that have a artisan-inspired profile, we could see more major brands following suit. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Nitro Coffee:** Creating nitrogen-infused coffee beverages allows for a creamy and smooth taste experience, offering a unique alternative to traditional coffee. - **Cold Coffee Market Expansion:** As more consumers shift towards cold coffee beverages, major brands have the opportunity to expand their offerings and cater to this growing trend. - **Convenient Artisan-inspired Food Products:** With the increasing demand for convenient and high-quality food options, there is a disruptive innovation opportunity for brands to create artisan-inspired products that meet consumer preferences. ### Who This Affects Most - **Coffee and Beverage Industry:** The coffee and beverage industry can capitalize on the trend of nitrogen-infused and cold coffee, offering unique and innovative coffee options to consumers. - **Food and Beverage Packaging Industry:** As the popularity of nitro coffee and cold coffee increases, there is an opportunity for the food and beverage packaging industry to develop innovative and convenient packaging solutions for these products. - **Artisan Food Industry:** The artisan food industry can leverage the demand for convenient artisan-inspired food products by creating new and unique offerings in line with consumer preferences. ## Related on Trend Hunter - [Premium Instant Coffee Products](https://www.trendhunter.com/trends/nescaf-instant-coffee.md) - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Versatile Soluble Coffees](https://www.trendhunter.com/trends/nestle-soluble-coffee.md) - [Cafe-Inspired Instant Coffees](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Convenient Cold Coffee Products](https://www.trendhunter.com/trends/arctic-coffee-products.md) - [Cafe-Inspired Coffee Drink Mixes](https://www.trendhunter.com/trends/kenco-icedhot.md)