# Sustainable Floral-Woody Scents Guerlain's Nerolia Vetiver is Alluring & Sustainable By Laura McQuarrie | Published 2022-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nerolia-vetiver References: [fragrantica](https://www.fragrantica.com/news/Guerlain-s-New-Aqua-Allegoria-Nerolia-Vetiver-16066.html) [Guerlain's](https://www.trendhunter.com/trends/highend-perfume) entire [Aqua](https://www.trendhunter.com/trends/aqua-media) Allegoria line has been refreshed for a more environmentally friendly stance and the newest addition, Aqua Allegoria: Nerolia Vetiver, is a [woody and floral scent](https://www.trendhunter.com/trends/aesops-aurner) from the minds of in-house Guerlain perfumers Thierry Wasser and Delphine Jelk. With alluring notes of neroli, basil, fig and vetiver, Nerolia Vetiver is made from up to 95% ingredients of natural origin, and the alcohol that goes into the making of the product comes from organic farming. The all-new Nerolia Vetiver is being introduced to the world in a vessel made with 15% recycled glass and it integrates a screw pump so that the packaging is both refillable and reusable. The precious packaging design takes cues from the original bee bottle. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 29% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fragrances:** Opportunity to create perfumes that use sustainable ingredients and eco-friendly packaging. - **Natural-origin Scents:** Opportunity to develop fragrances with a high percentage of natural ingredients, appealing to environmentally conscious consumers. - **Refillable Packaging:** Opportunity to reduce waste and cost by creating perfume packaging that is both refillable and reusable. ### Industries Being Reshaped - **Fragrance:** The fragrance industry can incorporate eco-friendly and sustainable practices for the production of their scents. - **Beauty:** The beauty industry can develop natural and sustainable fragrance lines that appeal to environmentally conscious consumers. - **Packaging:** The packaging industry can innovate by creating refillable and reusable perfume packaging that reduces waste and cost for consumers and retailers. ## Related on Trend Hunter - [Vetiver-Inspired High-End Perfumes](https://www.trendhunter.com/trends/highend-perfume.md) - [Evocative Summer Fragrances](https://www.trendhunter.com/trends/aqua-allegoria-rosa-verde.md) - [Eco Luxury Fragrances](https://www.trendhunter.com/trends/a-floral-verse.md) - [Alchemist-Inspired Fragrance Collections](https://www.trendhunter.com/trends/alchemists-gardens.md) - [Triple-Vetiver Fragrances](https://www.trendhunter.com/trends/ex-vetiver.md) - [Water-Based Perfumes](https://www.trendhunter.com/trends/velvetvelo.md) - [Fresh Luminous Fragrances](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume.md) - [Skincare-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/noshinku.md) - [Desert Floral-Inspired Fragrances](https://www.trendhunter.com/trends/desert-floral.md)