# Toy Blaster Sneakers Nerf x Reebok Collaborated on a Colorful, Playful Selection of Sneakers By Laura McQuarrie | Published 2021-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nerf-x-reebok References: [footwearnews](https://footwearnews.com/2021/shop/sneakers-deals/reebok-nerf-retro-basketball-collection-release-info-1203145720/) [Nerf](https://www.trendhunter.com/trends/pro-gelfire-mythic) x [Reebok](https://www.trendhunter.com/trends/playstationinspired-sneaker) teamed up to create a [retro basketball shoe collection](https://www.trendhunter.com/trends/ers-4000) with three silhouettes and four colorways that pay homage to the brand's iconic blaster toys. Reebok’s Pump Omni Zone 2, Kamikaze 2 and Kamikaze 2 Low have been reimagined in eye-catching colors like slime green and playful glow-in-the-dark paint splatter effects. The Nerf x Pump Omni Zone 2 “Light Jammer" stands out with a vibrant orange and green colorway and a design that lights up to reference the Nerf Sports Nerfoop. There's also the Omni Zone 2 “Big Bad Backboard," which goes with a darker black and plum colorway. The capsule collection is first being introduced for Reebok Unlocked members and to Hasbropulse.com before the styles will be more widely available. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 62% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Sneaker Collections:** Design and market products inspired by childhood favorite toys or games to create nostalgic connections with consumers. - **Collaboration Between Non-related Brands:** Partner with companies from different industries to create new and innovative products that will stand out in the market. - **Innovative Design with Unique Features:** Emphasize unique features on a product that sets it apart from competitors to attract consumers who are looking for something different. ### Industries Being Reshaped - **Fashion:** Produce creative collaborations that merge fashion and pop culture to attract a wide range of consumers. - **Toy:** Partner with shoe companies to introduce innovative designs that bring favorite toys to life in a new way. - **Sporting Goods:** Create unique and eye-catching designs on athletic shoes to attract younger and more fashion-conscious customers. ## Related on Trend Hunter - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md) - [Cartoon-Themed Shoe Collections](https://www.trendhunter.com/trends/reebok-x-sesame-street.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Anime-Inspired Bold Sneakers](https://www.trendhunter.com/trends/gundam-x-strictg.md) - [Anime-Inspired Sneaker Collaborations](https://www.trendhunter.com/trends/reebok-2.md) - [Speedy Video Game-Inspired Sneakers](https://www.trendhunter.com/trends/sonic-the-hedgehog-x-reebok.md) - [Space Exploration Sneaker Styles](https://www.trendhunter.com/trends/2024-reebok-x-nasa-shoes.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md)