# Social Toy Weapons This Nerf Gun has a Built-In Camera to Capture the Action and Share Videos By Alyson Wyers | Published 2014-10-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/nerf-gun References: [mashable](http://mashable.com/2014/09/25/nerf-gun-camera/) & [hasbrotoyshop](http://www.hasbrotoyshop.com/nerf-n-strike-elite-nerf-cam-ecs-12-blaster) In the same way that athletes will take a [GoPro](https://www.trendhunter.com/trends/hero-12-black) along to showcase their point of view, this Nerf gun comes equipped with a camera so you can relieve the action. The Nerf N-Strike Elite Nerf Cam ECS-12 Blaster is a social media-incorporating toy from [Hasbro](https://www.trendhunter.com/trends/jammie-dodgers-and-nerf). In addition to having a built-in camera, you can also share your 'missions' with others. While the concept of capturing a Nerf gun battle on film might seem like a ridiculous idea to some, to other adventure-seekers it will certainly be right up their alley. The "technologically savvy and socially active" product is designed to "actively engage [Nerf Nation](https://www.trendhunter.com/trends/pro-gelfire-mythic)" according to Michael Ritchie, head of the Nerf franchise at Hasbro. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Social Media Toys:** The integration of social media with traditional toys creates an opportunity for interactive and engaging play experiences. - **Action-captured Toys:** Toys that come equipped with cameras or other recording features allow users to capture and share their playtime adventures. - **Social Sharing in Toys:** Toys that enable users to share their playtime experiences with others through social media platforms enhance community engagement and interaction. ### Who This Affects Most - **Toy Manufacturing:** Toy manufacturers can explore integrating social media features into their products, offering new and innovative play experiences for customers. - **Technology and Camera Industry:** The camera and technology industry can capitalize on the demand for integrated cameras in toys, developing innovative camera features to enhance the playtime experience. - **Social Media Platforms:** Social media platforms can collaborate with toy manufacturers to create seamless sharing functionalities that allow users to share their playtime experiences directly on social media. ## Related on Trend Hunter - [Gel-Equipped Toy Blasters](https://www.trendhunter.com/trends/pro-gelfire-mythic.md) - [Creator-Backed Toy Guns](https://www.trendhunter.com/trends/mrbeast.md) - [Sci-Fi Film-Themed Dart Toys](https://www.trendhunter.com/trends/starfleet-phaser-blaster.md) - [Compact Gel Capsule Blasters](https://www.trendhunter.com/trends/nerf-pro-gelfire-legion-blaster.md) - [Digital Laser-Powered Blaster Toys](https://www.trendhunter.com/trends/laser-tag-set.md) - [Prehistoric Foam Dart Blasters](https://www.trendhunter.com/trends/nerf-dinosquad-armorstrike-blaster.md) - [Sci-Fi Foam Dart Blasters](https://www.trendhunter.com/trends/ee3-blaster.md) - [Video Projector Camera Toys](https://www.trendhunter.com/trends/photo-creator-video-projector-camera.md) - [4-in-1 Gel Blasters](https://www.trendhunter.com/trends/unlocx-gel-blaster.md)