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# Nerdy Femme Fatales
Scarlett Johansson in Wizard Magazine

By lourdes sanchez bayas | Published 2008-11-15 | Celebs
Source: Trend Hunter, https://www.trendhunter.com/trends/nerdy-femme-fatale-celeb-covers-scarlett-johansson-for-wizard-magazine
References: [fashionindie](http://fashionindie.com/mag-hag-scarjo-for-wizard/)

Scarlett Johansson is on the December 2008 issue of Wizard Magazine and she manages to deliver a delightful plug of her upcoming film 'The Spirit.'

Wizard Magazine caters to the nerdy set and portrays ScarJo in a contradictory mixture of a dork who is also a very bad girl.

The caption on the cover says, "The Spirit Star on Frank Miller, Sam Jackson and Being a Bad Girl." This is a reference to the movie's director Miller, ScarJo's costar Samuel L. Jackson and Johansson's femme fatale, badass character called Silken Floss.

All this explains Wizard Magazine's end-of-year cover and why they chose to blend the stereotypical glasses-wearing nerd with the cleavage-sporting, black leather glove-wearing badass girl portrayed by Scarlett Johansson in 'The Spirit.'

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 42% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Key Themes Behind This Trend

- **Nerdy Femme Fatale Portrayals in Media:** Media outlets are showcasing contradictory concepts of dorkiness and badassery, creating opportunities to disrupt traditional depictions of heroines.
- **Blurring Stereotypical Representations:** There's a trend towards blending traditional stereotypes to create more complex character depictions and cater to a wider audience.
- **Celebrity Promotion in Niche Publications:** Niche publications are offering opportunities for celebrities to promote their work and appeal to their target audiences.

### Where This Applies

- **Entertainment:** The entertainment industry can capitalize on this trend of blurring stereotypes by creating characters that cater to a wider audience.
- **Publishing:** Publishing houses can explore opportunities in niche markets by catering to specific interests and offering authentic perspectives.
- **Fashion:** Fashion brands have the opportunity to tap into this trend and create clothing lines that cater to both nerdy and badass aesthetics.

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