# Finance-Sport Partnership Sweepstakes Nerdwallet is Offering Prizes with Philadelphia Union By Lima Kalim | Published 2024-06-25 | Updated 2024-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nerdwallet-is-offering-prizes References: [nerdwallet](http://nerdwallet.com/union)  [NerdWallet](https://www.trendhunter.com/trends/discounted-rideshare), a personal finance platform, has partnered with Alejandro Bedoya, the [Philadelphia Union's](https://www.trendhunter.com/trends/gear-for-good) team captain, for the Smart Finances: DOOP Sweepstakes. NerdWallet offers Philadelphians the chance to celebrate their financial decisions and win big prizes. The viewing party includes a catered game-watching experience at Suabaru Park with Philadelphia Union mascot Phang for the July 13th away game against [Toronto FC](https://www.trendhunter.com/trends/toronto-fc). Each guest receives a cash prize for every Philadelphia Union save during the game. Other prizes include limited-edition Philadelphia Union x NerdWallet merch (fanny pack and scarf), and $500 cash prizes for a randomly selected entrant for every Philadelphia Union save. The DOOP is a unique tradition in Philadelphia Union culture. It started as a chant after every team goal, and it has now become a term to celebrate anything positive about the team. Image Credit: NerdWallet ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 34% | Freshness: 26% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Finance-sport Hybrid Events:** Hybrid events that merge financial literacy with popular sports culture can drive greater audience engagement. - **Branded Merchandise Incentives:** Offering limited-edition branded merchandise as part of promotional activities can enhance customer loyalty and brand visibility. - **Prize-based Engagement Tactics:** Incorporating cash prizes and exclusive experiences into customer engagement strategies can significantly boost participation. ### Sectors Adopting This - **Financial Services:** Financial services companies partnering with sports teams can create unique marketing opportunities and foster community connections. - **Sports Entertainment:** Sporting events can leverage financial partnerships to enhance fan experiences and increase sponsor value. - **Event Management:** The event management industry can innovate by integrating immersive experiences that combine financial education with entertainment. ## Related on Trend Hunter - [Fan-Centered Soccer Sweepstakes](https://www.trendhunter.com/trends/grita-gol-sweepstakes.md) - [Soccer Equipment Donation Programs](https://www.trendhunter.com/trends/gear-for-good.md) - [Rewarding Sports Jerseys](https://www.trendhunter.com/trends/topo-chico-hard-x-charly.md) - [Soccer Tournament-Long Store Promotions](https://www.trendhunter.com/trends/fanland.md) - [Soccer Celebration Partnerships](https://www.trendhunter.com/trends/soccer-celebration.md) - [Soccer-Themed Confection Packaging](https://www.trendhunter.com/trends/us-soccer-federation.md) - [Pet-Focused Soccer Programming Initiatives](https://www.trendhunter.com/trends/national-pet-kit.md) - [Football-Inspired Financial Literacy Campaigns](https://www.trendhunter.com/trends/jeremiah-smith.md) - [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md)