# Clustered Gummy Candies NERDS Gummy Clusters Mix Colors, Shapes and Textures By Laura McQuarrie | Published 2020-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nerds-gummy-clusters References: [prnewswire](https://www.prnewswire.com/news-releases/fun-and-innovative-nerds-candy-debuts-first-of-its-kind-treat-nerds-gummy-clusters-301097488.html) & [nerdscandy](http://www.nerdscandy.com) Knowing that consumers are looking for fun, [multi-textured candies](https://www.trendhunter.com/trends/shaqalicious-slams), [NERDS](https://www.trendhunter.com/trends/juicy-gummy) is introducing NERDS [Gummy Clusters](https://www.trendhunter.com/trends/nerds-strawberry-milkshake). These treats take the form of NERDS that surround a fruity gummy center, which makes them packed with color, flavor and texture, promising fans a "taste-filled journey as they chew." Due to the nature of the crunchy and gummy candy, NERDS describes the new bite-sized candies as "perfectly imperfect by design." The rainbow-flavored NERDS Gummy Clusters will soon be available in a variety of sizes, including shareable pouches and theater boxes. While fans have come to expect playful and fun-to-eat candies from NERDS, this new product delivers yet another way to appreciate the crunchy, chewy, poppable and gummy offerings from the iconic candy brand. Image Credit: NERDS ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Multi-textured Candies:** Food companies can innovate by merging different texture and flavor profiles in their products, similar to NERDS' Gummy Clusters. - **Hybridized Confectioneries:** Candy makers can create new types of candies by combining classic treats with innovative textures or shapes, as seen in NERDS' Gummy Clusters. - **Experience-driven Snacking:** Brands can create snack products that offer an unforgettably unique and dynamic flavor experience, like NERDS' Gummy Clusters' 'taste-filled journey'. ### Industries Being Reshaped - **Confectionery Manufacturing:** Companies can continue to create hybrid candies that blur the lines between different candy types, blurring as NERDS with their Gummy Clusters. - **Snack Food Manufacturing:** Snack brands should focus on creating snack products that offer dynamic flavor and texture experience like NERDS Gummy Clusters, to meet consumers' demands for variety and excitement. - **Food Packaging:** Food packaging manufacturers can create shareable pouches and theater boxes like those offered by NERDS' Gummy Clusters to make snacking more convenient and fun for customers on the go. ## Related on Trend Hunter - [Playful Juicy Confectionery Commercials](https://www.trendhunter.com/trends/juicy-gummy.md) - [Limited Edition Sports Candies](https://www.trendhunter.com/trends/grape-strawberry-blitz.md) - [Candy Shelled Gummies](https://www.trendhunter.com/trends/gummisnaps.md) - [Textural Sour Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-brite-squad.md) - [Crunchy Gummy Clusters](https://www.trendhunter.com/trends/gummy-cruncheez.md) - [Multisensorial Gourmet Cookies](https://www.trendhunter.com/trends/nerds-sugar-crush-cookie.md) - [Multisensory Gummy Candies](https://www.trendhunter.com/trends/stuffed-puffs-gummy-fuzions.md) - [Oversized Textural Candy Products](https://www.trendhunter.com/trends/skittles-giants-gooey.md) - [Cloud-Like Gummy Candies](https://www.trendhunter.com/trends/haribo-berry-clouds.md)