# Ocean-Blue Hyaluronic Acid Serums Luna Nectar's 'Neptune Hydrate & Blur Serum' Smooths Skin By Riley von Niessen | Published 2020-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neptune-hydrate-blur-serum References: [lunanectar](https://lunanectar.ca/collections/shop-all/products/neptune-hydrate-blur-serum) Luna [Nectar](https://www.trendhunter.com/trends/ellis-brooklyn) offers the very first ocean-blue [hyaluronic acid serum](https://www.trendhunter.com/trends/pdrn-hyaluronic-acid), which is formulated with antioxidant-rich ingredients such as helichrysum, green tea, and butterfly pea flowers. With the help of these key ingredients, [Neptune](https://www.trendhunter.com/trends/lorier-reissued-core-collection) Hydrate & Blur Serum reduces inflammation in the skin, leaving it with a smooth, matte look. Due to this effect, the serum can be used on its own on bare skin, or worn under makeup—doubling as a primer to prep the face for foundation, concealer, and powder. To get the most out of the hyaluronic acid without drying out the skin, Luna Nectar uses a high-weight hyaluronic acid that's over 80,000 daltons at a one percent ratio. With this gentle formula, the serum is suitable for all skin types. Image Credit: Luna Nectar ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Ocean-blue Serums:** Formulating serums with blue-hued ingredients sourced from the ocean for their unique benefits - **Antioxidant-rich Skincare:** Incorporating natural ingredients with high antioxidant content in skincare products for added benefits - **Multipurpose Skincare Products:** Creating skincare products that can be used for multiple purposes to provide added value to consumers ### Where This Applies - **Beauty and Skincare:** Innovative companies in the beauty and skincare industry can explore using unique, natural ingredients in their products - **Cosmetics:** Cosmetics companies can consider developing multitasking products that serve multiple purposes for added convenience - **Natural and Organic Products:** Companies in the natural and organic product space can incorporate high antioxidant ingredients into their products for added benefits and market differentiation ## Related on Trend Hunter - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md) - [Skin-Repairing Floral Serums](https://www.trendhunter.com/trends/philiautia-sea-holly-serum.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Ethical Ultimate Hydration Serums](https://www.trendhunter.com/trends/scentfree-hyaluronic-booster-serum.md) - [Hydrating Brightening Serums](https://www.trendhunter.com/trends/botanity-flavon.md) - [Olive Leaf Facial Serums](https://www.trendhunter.com/trends/hyaluronic-acid-face-serum.md) - [Revitalizing Hybrid Serums](https://www.trendhunter.com/trends/marcelle-2-hyaluronic-acid.md)