# Squalane-Infused Facial Tissues Nepia Hana Nose Celeb Tissues are Made with 100% Fresh Paper Pulp By Michael Hemsworth | Published 2022-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nepia-hana-nose-celeb References: [thegreenhead](https://www.thegreenhead.com/2022/02/nepia-luxury-tissues-from-japan.php) & [japantrendshop](https://www.japantrendshop.com/nepia-hana-nose-celeb-premium-luxury-tissues-6-boxes-p-6655.html?a_aid=7aaad3d9) The Nepia Hana Nose Celeb facial tissues are a luxury product for consumers seeking out a soothing way to tend to themselves that draws inspiration from premium facial care cosmetic products. The tissues are crafted with a triple-layer design that is achieved using 100% fresh paper pulp that maintains a virgin profile that hasn't been previously processed. The tissues are also infused with plant-based squalane to offer a touch of moisture with every use to prevent the skin from drying out. The Nepia Hana Nose Celeb facial tissues are available only in Japan and speak to the continued expansion of skincare-inspired ingredients outside of cosmetics space. This comes as consumers seek out ways to enhance their daily routine with a touch of additional care. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 57% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Skincare-inspired Tissue Products:** Opportunity for tissue companies to innovate with skincare-inspired ingredients for added value. - **Triple-layer Tissue Designs:** Potential for tissue companies to improve functionality and texture through triple-layer design. - **Luxury Tissue Market:** Growth potential for high-end tissue products offering luxury experiences and added benefits. ### Who This Affects Most - **Tissue Manufacturing:** Innovations can be made in the manufacturing process to infuse tissues with skincare benefits and improve design. - **Skincare Industry:** Opportunity for skincare companies to expand their product lines and brand presence by partnering with tissue companies to create skincare-inspired tissues. - **Retail Industry:** Retailers can tap into the luxury tissue market by offering high-end tissue products for consumers seeking elevated experiences in their daily routines. ## Related on Trend Hunter - [Soothing Sustainable Bamboo Tissues](https://www.trendhunter.com/trends/bamboo-balsam-tissues.md) - [High-Absorption Tissue Products](https://www.trendhunter.com/trends/kenin.md) - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Customizable Skincare Tools](https://www.trendhunter.com/trends/numoo-naturally-cleansing-collection.md) - [Versatile Cleansing Wipe Products](https://www.trendhunter.com/trends/nicepak-wetnaps.md) - [Minimally Packaged Cosmetic Wipes](https://www.trendhunter.com/trends/the-cheeky-panda-dry-wipes.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Expanding Towel Tablets](https://www.trendhunter.com/trends/expanding-towel.md) - [Dissolvable Skincare Systems](https://www.trendhunter.com/trends/wanderluxe-beauty.md)