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# Contemplative Menswear Lookbooks
The NEPENTHES 'Out Dust Rial' Catalog is Full of Bold Prints

By Meghan Young | Published 2014-02-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nepenthes-out-dust-rial
References: [hypebeast](http://hypebeast.com/2014/2/nepenthes-2014-spring-summer-out-dust-rial-editorial) & [nepenthes.co.jp](http://www.nepenthes.co.jp/)

The NEPENTHES 'Out Dust Rial' lookbook is wittily titled. A play on the setting that it is shot in, the photoshoot appears to take place in a sort of asylum where fashion is the patients only hope of salvation. In this case, the looks are eclectic and bohemian, full of [bold prints, bucket hats](https://www.trendhunter.com/trends/tss) and slim cuts that would take anyone out of their mental stupor.

Yet the quiet and contemplative quality of the NEPENTHES 'Out Dust Rial' lookbook allows people to reflect on the clothing even more. They stand out against the stale surroundings. Focusing on the Japanese retailer's Spring/Summer 2014 collection, it features pieces from the likes of Engineered Garments, [Needles](https://www.trendhunter.com/trends/needles-for-nepenthes) and South2 West8.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 84% | Activity: 61% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Menswear Lookbook Photography:** Opportunities for new and innovative ways to showcase menswear fashion collections through photography and visual storytelling.
- **Eclectic and Bohemian Fashion Trends:** Trends towards bold prints, bucket hats and slim cuts in menswear fashion leading to opportunities for new design and customization offerings.
- **Contemplative Brand Marketing:** Opportunities for brands to use quiet and reflective brand messaging to showcase products in unconventional and impactful ways.

### Who This Affects Most

- **Fashion Retail:** Innovative photography and design trends in menswear fashion leading to new sales opportunities and ways to stand out in a crowded market.
- **Marketing and Advertising:** New trends towards contemplative and unconventional marketing messages leading to opportunities for disruptive innovation in the marketing and advertising industry.
- **Photography and Visual Arts:** Opportunities for new innovation in menswear lookbook photography and visual storytelling leading to a new generation of visual art and aesthetic trends.

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