# Meat-Eating Plants Nepenthes Attenboroughii is the Largest Carnivorous Shrub By Jung Tae Kim | Published 2009-08-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nepenthes-attenboroughii References: [thesun](http://www.thesun.co.uk/sol/homepage/news/weird/2590769/Brit-scientists-discover-plant-that-eat-rats.html) The Nepenthes attenboroughii, a new species of plant that has been discovered by a team of British scientists, is known to be the largest [meat-eating-shrub](https://www.trendhunter.com/trends/premium-plant-based-ribs). Caught on film above, the Nepenthes attenboroughii lures its prey using sweet scent to its slippery “mouth” and dissolves its catch using its digestive enzymes. This extraordinary plant has been discovered on Mount Victoria in the Philippines. Named after famous wildlife broadcaster Sir David Attenborough, Nepenthes attenboroughii maybe a [good house plant](https://www.trendhunter.com/trends/drplant) to resolve all of your rodent problems. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 27% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Carnivorous Plants:** The trend of discovering and studying meat-eating plants opens up opportunities in the fields of botany, biology, and horticulture for developing new species and understanding their unique adaptations. - **Digestive Enzymes:** The trend of exploring the digestive enzymes of carnivorous plants presents disruptive innovation opportunities in the fields of biotechnology, pharmaceutical research, and agricultural practices for developing new enzymes with various applications. - **Natural Pest Control:** The trend of using meat-eating plants for pest control creates opportunities within the agriculture, landscaping, and pest management industries for developing eco-friendly alternatives to chemical pesticides. ### Where This Applies - **Botany:** The study of meat-eating plants within the field of botany allows for potential disruptive innovations in plant taxonomy, genetic engineering, and ecological conservation. - **Biotechnology:** The biotechnology industry can leverage the research on meat-eating plants to develop novel enzymes, biomaterials, and bioengineering techniques with applications ranging from pharmaceuticals to sustainable manufacturing. - **Agriculture:** The agriculture industry can explore the use of meat-eating plants for natural pest control, leading to disruptive innovations in integrated pest management systems, agroecology practices, and sustainable farming methods. ## Related on Trend Hunter - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Air-Purifying Houseplants](https://www.trendhunter.com/trends/neoplants.md) - [Pangolin-Inspired Planting Robots](https://www.trendhunter.com/trends/plantolin.md) - [Enclosed Vertical Farms](https://www.trendhunter.com/trends/eco-1.md) - [Expansive Local Vertical Gardens](https://www.trendhunter.com/trends/onefarm-vertical-farm.md) - [Beetle-Inspired Sustainable Planters](https://www.trendhunter.com/trends/fog-smart.md) - [Organic Cooking-Themed Plant](https://www.trendhunter.com/trends/culinary-plant-collection.md) - [Plant-Focused Pest Sprays](https://www.trendhunter.com/trends/stone-city-tropicals.md) - [Low-Maintenance Soil-Free Plants](https://www.trendhunter.com/trends/dew-plants.md)