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# Neo-Punk Fashion Ensembles
DISCOVERED's Fall/Winter 2018 Offerings are Edgy, Grungy and Bold

By Kalin Ned | Published 2018-07-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/neopunk-fashion
References: [hypebeast](https://hypebeast.com/2018/7/discovered-fall-winter-2018-collection-lookbook) & [discovered.jp](https://www.discovered.jp/)

Contemporary Japanese label DISCOVERED launches an expressively edgy lookbook for its Fall/Winter 2018 collection of neo-punk fashion. The capsule boasts incredibly [grungy designs](https://www.trendhunter.com/trends/day-3-capsule-2) that rely on a predominantly black and red color palette. Designers Tatsuya Kimura and Sanae Yoshida focus on an eclectic silhouette construction that ranges from tight glossy leathery ensembles to "[slouchy denim intermixes](https://www.trendhunter.com/trends/the-october-collection)."

The detailing in the neo-punk fashion collection is definitely in-tune with the movement. With "F*CK OFF branding stripes, silver-tone metal hardware and jersey sleeve fringes," the garments capture the attention of the contemporary grungy individual.

To propel the neo-punk fashion movement even further, DISCOVERED displays its Fall/Winter 2018 offerings in an editorial that boldly plays with light and mimics the stage presence of musicians.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 81% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Neo-punk Fashion:** Disruptive innovation opportunity: Creating sustainable and eco-friendly fabrics and materials that align with the gritty, rebellious aesthetic of neo-punk fashion.
- **Grungy Designs:** Disruptive innovation opportunity: Introducing smart textiles and embedded technology into grungy designs to create clothing that is both fashionable and functional.
- **Eclectic Silhouette Construction:** Disruptive innovation opportunity: Incorporating 3D printing technology into the design process to produce unique and customizable shapes and structures for eclectic silhouette construction.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Utilizing artificial intelligence and machine learning algorithms to personalize fashion recommendations and create more efficient supply chain management.
- **Textile:** Disruptive innovation opportunity: Developing innovative fabric dyeing techniques that reduce water and chemical waste in the textile industry while still achieving vibrant and lasting colors.
- **Technology:** Disruptive innovation opportunity: Exploring augmented reality (AR) and virtual reality (VR) technologies to enhance the virtual shopping experience for customers and bring the edgy aesthetic of neo-punk fashion to life.

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