# Body-Integrated Phones Neonode N2: No Buttons, All You By Ayman | Published 2008-05-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/neonode-n2 References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/05/dont-think-feel.html) I'm loving these "No buttons, all you" print ads for the Neonode N2 Mobile Phone which follows the [iPhone's](https://www.trendhunter.com/trends/iphone-brutal) formula in discarding all physical buttons. The campaign shows you how the phone stops being an accessory and becomes an integral part of you, a part of your body. I particularly like the one with music flowing through the guy's veins. I also like how the phone is used as an earing to illustrate its beauty. The ads tell you, "Don't think, Feel" and I have to say, I am feeling it! Great art direction by Yasin Lekorchi for [Publicis](https://www.trendhunter.com/trends/solutionoriented-holiday-ad) ad agency Stockholm, Sweden with photography by Niklas Alm/Vostro and retouching by Sofia Cederström/Vostro. Check out the [LG](https://www.trendhunter.com/trends/ai-commercial-laundry-systems) "human skin" phone which brings the skin into the phone rather than the other way around: ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 58% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **No Buttons Phones:** Opportunity to develop smartphone technology without physical buttons, allowing for a more seamless and intuitive user experience. - **Body-integrated Technology:** Potential for incorporating technology into wearable devices that seamlessly integrate with the user's body, enhancing functionality and convenience. - **Emotional Advertising:** Emerging trend of using emotional and sensory appeals in advertising campaigns to create a deeper connection with the audience. ### Industries Being Reshaped - **Smartphone Manufacturing:** Disruptive innovation opportunity to design and produce smartphones without physical buttons, revolutionizing user interaction. - **Wearable Technology:** Opportunity to develop body-integrated devices that blend with the user's body to enhance functionality and create a more seamless user experience. - **Marketing and Advertising:** Opportunity for brands and agencies to leverage emotional and sensory appeals in advertising campaigns to create a stronger emotional connection with consumers. ## Related on Trend Hunter - [Visible Component Smartphone](https://www.trendhunter.com/trends/nothing-phone-1.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Artful Aluminum Phones](https://www.trendhunter.com/trends/phone-1.md) - [Mini Transparent Smartphone Concepts](https://www.trendhunter.com/trends/nothing-mini-phone.md) - [Artistic UV-Reactive Smartphones](https://www.trendhunter.com/trends/polychromatic-mobile-phone.md) - [Simplistic Folding Clamshell Smartphones](https://www.trendhunter.com/trends/01-phone.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Keyboard-Intact E-Ink Smartphones](https://www.trendhunter.com/trends/the-minimalist-phone.md)