# Vibrant Timber Boxes Neon Wood Packaging Collects Points for Quality Material and Vivid Color By Amelia Roblin | Published 2015-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/neon-wood References: [thedieline](http://www.thedieline.com/blog/2015/3/20/student-fi-clothing) & [behance.net](https://www.behance.net/gallery/24417485/Fi-Clothing) The creative Demecs Fanni certainly surprises with her unconventional combination of elements within this [neon wood packaging](https://www.trendhunter.com/trends/mets-spring-muoto-punnet-products) scheme. Designers often exercise one of these routes, which typically spread into very separate visual styles. Nevertheless, the Hungarian student opted to make boxes from beautiful [textured plywood](https://www.trendhunter.com/trends/formwork-collection), choosing to accent the pale grain with punches of [colorful typography](https://www.trendhunter.com/trends/cooper-street-snacks). The distinctive ligature for 'fi' is laser cut into the thin panels of timber, branding each carton in a bold fashion. Fluorescent green, fuchsia and yellow mark a variety of combo products, including pairs of T-shirts and matching socks. The creator of Fi Clothing packaging experiments with neon wood designs, suggesting that the natural material and the bright symbols really speak to consumers in their 20s right now. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Neon Wood Packaging:** The unconventional combination of neon colors and wood in packaging design presents an opportunity for disruptive innovation in the packaging industry. - **Colorful Typography:** The use of colorful typography on wood packaging offers a unique visual appeal and opens up possibilities for disruptive innovation in graphic design. - **Laser Cut Branding:** Laser cutting brand logos or symbols onto wood panels creates a distinct branding experience and provides an avenue for disruptive innovation in branding and customization. ### Who This Affects Most - **Packaging Industry:** The vibrant neon wood packaging trend provides an opportunity for disruptive innovation in the packaging industry, where companies can explore new materials and designs. - **Graphic Design Industry:** The use of colorful typography on wood packaging presents an opportunity for disruptive innovation in the graphic design industry, encouraging designers to experiment with unique visual styles and combinations. - **Branding Industry:** Laser cut branding on wood panels opens up disruptive innovation opportunities in the branding industry, allowing companies to create distinctive and personalized brand experiences. ## Related on Trend Hunter - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Curved Stacked Wooden Boxes](https://www.trendhunter.com/trends/box-set.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md)