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# Neon Tie-Dye Fashion Capsules
Union LA and Cherry Los Angeles Join Forces on a One-Day-Only Range

By Amy Duong | Published 2019-06-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/neon-tiedye
References: [hypebeast](https://hypebeast.com/2019/6/union-la-cherry-los-angeles-pop-up-clothing-collaboration-first-look) & [instagram](https://www.instagram.com/cherrylosangeles/?utm_source=ig_embed)

Streetwear imprints Union LA and Cherry Los Angeles work in collaboration on a [capsule collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo) full of neon tie-dye looks for the summer season. The range is limited to a single day availability this month and the lookbook showcases the designs styled with the classic iteration of Union LA's Air Jordan 1 model.

The clothing options are either adorned in [neon color palettes](https://www.trendhunter.com/trends/corteiz-7) or a tie-dye patterning. Some of the standout items from the [collaborative capsule](https://www.trendhunter.com/trends/nocta-x-chrome-hearts) include the two-piece tracksuit in bright neon green, the zippered work jacket in white and tie-dye lining, and the tee with an earthy graphic accent. The skateboarding pants are also notable as it showcases the Cherry Los Angeles logo emblem on the leg.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 51% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Neon Tie-dye Fashion:** Disruptive innovation opportunity: Create customizable tie-dye clothing options using sustainable and eco-friendly materials.
- **Streetwear Capsules:** Disruptive innovation opportunity: Collaborate with local artists and designers to create limited edition, one-day-only capsule collections that generate buzz and exclusivity.
- **Skateboarding Fashion:** Disruptive innovation opportunity: Integrate functional design elements into skateboarding apparel, such as logo emblems and durable materials for enhanced performance.

### Industries Being Reshaped

- **Fashion Retail:** Disruptive innovation opportunity: Develop an online platform that curates and sells limited edition streetwear capsules from various collaborations to a global audience.
- **Textile Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create new sustainable dyeing techniques for neon and tie-dye fabrics.
- **Sports Apparel:** Disruptive innovation opportunity: Collaborate with skateboarding brands to create a line of functional and stylish clothing specifically designed for skateboarders.

## Related on Trend Hunter

- [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md)
- [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md)
- [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md)
- [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md)
- [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md)
- [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md)
- [Collaborative Technical Fashion Capsules](https://www.trendhunter.com/trends/garment-dyed-nylon.md)
- [Reflective Art-Inspired Capsules](https://www.trendhunter.com/trends/mungo-thomson-x-sacai.md)
- [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md)
