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# Steamy Neon Swimwear Editorials
The 'Club Tropicana' Shoot Showcases Bright and Sandy Beachwear

By  | Published 2013-07-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/neon-swimwear
References: [mode.newslicious.net](http://mode.newslicious.net/2013/07/club-tropicana-kiara-kabukuru-samantha.html) & [musemagazine.it](http://www.musemagazine.it/it/fashion/club-tropicana.html)

The latest editorial for Muse Magazine, titled 'Club [Tropicana](https://www.trendhunter.com/trends/petit-lem-tropicana),' features some seriously funky [neon swimwear](https://www.trendhunter.com/trends/new-swim-collection). Starring two striking models, Kiara Kabukuru and Samantha Gradoville, 'Club Tropicana' showcases everything from stark-white yoga fashion to bright, eye-catching, [solid-colored bikinis](https://www.trendhunter.com/trends/animalia).

The swimwear featured in this editorial all exists solely in a neon color palette, becoming instantly memorable and perfect for hot days at the beach. This atmosphere is enhanced by the photo shoot's setting, which exists entirely against a shockingly bright-blue background, with equally vibrant green foliage resting above the models' heads. Photographer Lacey used a high-exposure setting which, when combined with the stark background, gives a feeling of intense heat to the shoot, almost as if the models were really on a scorchingly hot beach in the middle of summer.

With this editorial, Muse Magazine proves that wearing daring colors can definitely pay off, adding a little sensuality to ordinary trips to the beach.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 49% | Activity: 30% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Neon Swimwear:** The Club Tropicana editorial showcases neon swimwear that provides an opportunity for companies to capitalize on bright and bold color trends.
- **Bright Yoga Fashion:** Stark white yoga fashion stands in stark contrast to the bright and bold neon swimwear, presenting an opportunity for disruptive innovation in athleisure and yoga wear.
- **High-exposure Photography:** The use of high-exposure photography in Club Tropicana editorial presents opportunities for photographers and marketers to experiment with unconventional lighting techniques and enhance brand image and awareness.

### Who This Affects Most

- **Swimwear Industry:** The neon color trend in swimwear creates opportunities for swimwear companies to experiment with unique color palettes and patterns that will stand out among competitors.
- **Athleisure Industry:** The contrast between bright neon swimwear and stark white yoga fashion creates opportunities for companies to create cohesive and stylish beach-to-gym collections.
- **Photography Industry:** The use of high-exposure photography in fashion editorials presents an opportunity for photographers to showcase their artistic skills and add value to their brand.

## Related on Trend Hunter

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