# Pride-Supporting Bakery Staples Pop-Tarts Debuted its First-Ever Pride Box with Thaddeus Coates By Grace Mahas | Published 2022-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/neon-pink-block-party-lemonade References: [instagram](https://www.instagram.com/poptartsus/) & [prnewswire](https://www.prnewswire.com/news-releases/pop-tarts-celebrates-pride-with-first-ever-frosting-art-artist-collaboration-that-directly-supports-the-lgbtq-community-301559786.html)  In celebration of Pride, Pop-Tarts recently launched its first-ever Pride box titled 'NEON Pink Block Party Lemonade.' The new box features stunning and vibrant designs created by illustrator Thaddeus Coates. The limited-edition box was launched in partnership with NEONxGLAAD, a collective of artists and ingenious creators that leverage the power of storytelling to increase the visibility of Black [LGBTQ+](https://www.trendhunter.com/trends/sogay) people. Thaddeus Coates, an illustrator and influencer, created a unique work of art for this program, called "Issa Block Party," that illustrates the theme "One of a Kind, But Never Alone," and highlights the joy of being part of LGBTQ+ and [BIPOC](https://www.trendhunter.com/trends/gateau-ghost) families. In addition, Pop-Tarts commissioned independent artists to create lively images that are edible and printed on the frosting. Pop-Tarts will launch 450 boxes of NEON Pink Block Party Lemonade Pop-Tarts on its [Instagram](https://www.trendhunter.com/trends/rainbow-suite) shop, available for purchase for $5. Each Friday during Pride month, there will be an additional 450 boxes available for purchase and one of four LGBTQ+ and BIPOC partner organizations will be featured on Pop-Tarts' social media channels. Image Credit: Pop-Tarts ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 65% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **LGBTQ+ Visibility and Support:** In industries across the board, companies have the opportunity to increase LGBTQ+ visibility and support through collaboration with artists and organizations, as seen in Pop-Tarts' partnership with NEONxGLAAD and artist Thaddeus Coates. - **Limited-edition Collaborations:** Limited-edition collaborations are an opportunity for companies to generate excitement and revenue, as seen in Pop-Tarts' launch of only 450 boxes of the NEON Pink Block Party Lemonade Pop-Tarts during Pride month. - **Edible Art:** In the food and beverage industry, there is an opportunity to incorporate visually stunning and edible art, as seen in Pop-Tarts' commissioning of independent artists to print lively designs on the frosting of their limited-edition Pride box. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can collaborate with artists and organizations to create limited-edition products that support marginalized communities and incorporate visually stunning designs into their products. - **Marketing and Advertising:** Marketing and advertising industries have the opportunity to increase LGBTQ+ visibility and awareness by partnering with organizations and artists and showcasing their support through creative advertising campaigns. - **Retail:** Retail companies can generate excitement and revenue by offering limited-edition collaborations with artists and organizations that support marginalized communities, creating an exclusive experience for their customers. ## Related on Trend Hunter - [Fashion-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-x-depop-box.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Affirmative Pride Month Packaging](https://www.trendhunter.com/trends/plfag-national.md) - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [Limited-Edition Pride-Celebrating Oat Bars](https://www.trendhunter.com/trends/sogay.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Pride-Celebrating Cracker Packs](https://www.trendhunter.com/trends/tempo-crackers.md) - [LGBTQ Artist Candy Packs](https://www.trendhunter.com/trends/skittles-pride.md) - [Colorful Pride Month Cakes](https://www.trendhunter.com/trends/limitededition-pride-cake.md)