# Cute Cyclops Toys Limited-Edition Mitch is the Latest Addition to the Neon Monster Family By Katie Cordrey | Published 2010-07-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/neon-monster References: [spankystokes](http://www.spankystokes.com/2010/01/neon-monster-reveals-thier-first.html) & [neonmonster](http://neonmonster.com/NeonMonster/store/product/1726/detail.w) San Francisco-based Neon Monster has added to its [line of designer toys](https://www.trendhunter.com/trends/monsters-by-monsters-now-and-then). The new [plush cyclops character](https://www.trendhunter.com/trends/urupochachan) is called Mitch. Mitch is made of 100% recycled PET plastic fleece plush and meets environmental and kids' safety standards. Eco-friendly Mitch is available in either albino-pink or grey. Neon Monster teamed up with San Francisco artists Reuben Rude and Lauren Venell to bring the [limited edition production](https://www.trendhunter.com/trends/2025-halloween-plushies) of Mitch into being. Only 500 of the 14" gray monsters will be available and just 200 of the pink albino variant will be produced. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 25% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Designer Plush Toys:** Creating limited-edition plush toys with unique designs and eco-friendly materials presents opportunities for the designer toy industry. - **Eco-friendly Products:** The rise of eco-conscious consumers opens up opportunities for industries to develop sustainable and environmentally friendly products. - **Collaborative Art Projects:** Partnering with artists to create limited-edition collectibles allows industries to tap into the art market and attract art enthusiasts. ### Where This Applies - **Designer Toy Industry:** Incorporating eco-friendly materials and collaborating with artists can disrupt the designer toy industry by offering unique and sustainable collectibles. - **Eco-friendly Product Industry:** Developing more eco-friendly and sustainable products can disrupt various industries by catering to the growing demand for environmentally conscious options. - **Art Market:** Partnering with artists to produce limited-edition collectibles can disrupt the art market, creating new opportunities for artists and collectors. ## Related on Trend Hunter - [Imaginative Soft Toys](https://www.trendhunter.com/trends/blabla.md) - [Sensory Plush Accessories](https://www.trendhunter.com/trends/mooshmoosh.md) - [Plush Monster Collectibles](https://www.trendhunter.com/trends/labubu.md) - [Comforting Plush Collectibles](https://www.trendhunter.com/trends/cloudheads.md) - [Anxiety Relief Plush Toys](https://www.trendhunter.com/trends/worry-monster.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Plush Toy Collectibles](https://www.trendhunter.com/trends/urupochachan.md) - [Soothing Yeti Plush Toys](https://www.trendhunter.com/trends/anxiyeti.md)