# Plant-Powered Neon Mascaras Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark By Laura McQuarrie | Published 2024-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neon-mascara References: [newbeauty](https://www.newbeauty.com/indie-beauty-brands-roundup/1) & [ashuntabeauty](https://ashuntabeauty.com/products/uv-vegan-mascara)  Beauty lovers are inviting eco-consciousness and playful experimentation into their beauty routines with products like Ashunta Sheriff Beauty's plant-based neon mascaras that can glow in the dark. The UV Vegan Mascara is richly pigmented, bold, waterproof and long-wearing, and ready to be worn in six stunning shades that defy the usual offerings like black and brown. While some beauty brands have released mascara formulas with subtle blue, pink and purple pigmentation, they don't draw attention to the eye area like the yellow, orange and green UV Vegan Mascara shades. To help consumers create a complete and cohesive colorful look, the brand also offers complementary products like UV Vegan Liner Pens and UV Vegan Liquid Liners. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 19% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Eco-conscious Beauty:** Products like Ashunta Sheriff Beauty's plant-based mascaras highlight a growing demand for eco-friendly, vegan beauty options. - **Uv-activated Makeup:** Neon and glow-in-the-dark makeup products introduce a playful dimension to cosmetics, appealing to adventurous consumers. - **Bold and Diverse Color Palettes:** The range of vibrant, unconventional mascara colors points to a trend where consumers seek more expressive and individualized beauty products. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry sees an integration of innovative, clean beauty products that cater to environmentally conscious buyers. - **Fashion and Beauty Accessories:** Fashion and beauty accessories align themselves with the neon makeup trend, creating a cohesive style experience for consumers. - **Eco-friendly Consumer Goods:** The development of vegan and plant-based beauty products signals a shift towards sustainable consumer goods across various markets. ## Related on Trend Hunter - [Ultramarine Pigment Mascaras](https://www.trendhunter.com/trends/lash-blast-cleantopia-ultramarine-mascara.md) - [Unconventionally Colored Mascaras](https://www.trendhunter.com/trends/colored-mascara.md) - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Eye-Catching Colored Mascaras](https://www.trendhunter.com/trends/essence-lash-princess-false-lash-effect-mascara.md) - [Cornflower-Powered High-Quality Mascaras](https://www.trendhunter.com/trends/botanical-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md)