# Neon Makeup Portraits Sonia Gzik Dons Candy-Colored Cosmetics in 'Electric Feel' By Jana Pijak | Published 2015-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neon-makeup References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/sonia-gzik-marta-macha/) & [mmacha.pl](http://www.mmacha.pl) Sonia Gzik dons neon makeup looks in 'Electiric Feel,' a candy-colored editorial by photographer Marta Macha. The chromatic image series sets a vibrant tone for the season and embraces electric eyeliner looks and bold hairstyle choices. Hair styling for 'Electric Feel' is courtesy of Daniel Gryszke who experiments with sleek, braided and wavy styles for model Sonia Gzik. The beauty doesn't only pull off daring and fun hairdos but also sports neon makeup looks that consist of [statement eyeliner applications](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) and heavy brows. Her cosmetic looks are created by Agata Nowakowska who pairs [candy-colored eyeshadows](https://www.trendhunter.com/trends/clinique-x-crayola) with nude lipstick tones. Each portrait from 'Electric Feel' is lensed against a chromatic backdrop, drawing a viewer in almost instantly. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Neon Makeup:** Disruptive innovation opportunities in creating new lines of neon makeup products and developing techniques for applying neon makeup. - **Bold Hairstyles:** Disruptive innovation opportunities in designing new hair products and tools for achieving bold and daring hairstyles. - **Statement Eyeliner:** Disruptive innovation opportunities in creating innovative eyeliner formulations and tools for creating bold and statement eyeliner looks. ### Who This Affects Most - **Beauty and Cosmetics:** Opportunities for businesses in the beauty and cosmetics industry to create and market neon makeup products. - **Haircare:** Opportunities for haircare industry to develop new products and tools for achieving bold and innovative hairstyles. - **Eyeliner and Makeup Tools:** Opportunities for businesses in the makeup tools industry to create innovative eyeliner products and tools for achieving statement eyeliner looks. ## Related on Trend Hunter - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md)