# Chromatic Neon Hotel Interiors BHDM Design Mixes Hawaiian Prints with an Ambient Color Scheme By Kalin Ned | Published 2018-07-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/neon-hotel References: [design-milk](https://design-milk.com/hawaiian-hospitality-gets-neon-makeover-new-shoreline-hotel-waikiki/) & [bhdmdesign](https://www.bhdmdesign.com/) Dan Mazzarini of BHDM Design creates a multi-colored neon hotel in Waikiki. The design-forward destination is definitely a dream for the millennial traveler. The chromatic approach to the interior, the ambient lighting and the Hawaiian-inspired prints are only a few of the features that make the Shoreline Hotel the perfect backdrop for social media content. Dan Mazzarini is able to capture the spirit of the destination and create little playful embellishments that go a long way in developing an incredibly chic aesthetic. The neon hotel boasts 135 rooms and each one is designed with custom-made carpets, bedding, furniture and more by BluDot and [Missana](https://www.trendhunter.com/trends/michelin-system). In addition, the beautifully [color-rich interior](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental) of the neon hotel is accompanied by a delicate cursive typeface. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Ambient Lighting Design:** Design-forward hotels are exploring ambient lighting concepts to enhance the guest experience and create memorable moments. - **Customized Hotel Room Design:** Hotels are investing in customized room design to create unique guest experiences and compete in the crowded hospitality industry. - **Social Media-optimized Hotel Interiors:** Hotels with visually stunning and Instagram-worthy interiors are attracting millennial travelers and generating free social media publicity. ### Where This Applies - **Hospitality Industry:** The hospitality industry can benefit from exploring new design concepts and investing in customized room design to improve guest experiences and attract younger travelers. - **Interior Design Industry:** The interior design industry can offer customized solutions for hotels seeking to create unique and visually striking interiors that appeal to younger generations. - **Social Media Industry:** The social media industry can help hotels optimize their interiors for social media appeal and assist in generating free publicity and exposure on popular social media platforms. ## Related on Trend Hunter - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Revitalized Retro Hotel Interiors](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel.md) - [Colour Immersion Hotel Suites](https://www.trendhunter.com/trends/mandarin-oriental-suite.md) - [Playfully Color-Blocked Seaside Hotels](https://www.trendhunter.com/trends/hotel-haway.md) - [90s-Inspired Vibrant Home Designs](https://www.trendhunter.com/trends/holboro-house.md) - [Reimagined Stylish Beachside Hotels](https://www.trendhunter.com/trends/beachside-hotel-1.md) - [Contemporary Sleek Boutique Hotels](https://www.trendhunter.com/trends/ni-hao-hotel.md) - [Eccentric Soho Hotels](https://www.trendhunter.com/trends/martin-brudnizki.md) - [Spice-Inspired Hotel Renovations](https://www.trendhunter.com/trends/manly-pacific-hotel.md)