# Glowing Instrumental Lights Rich Roland's Neon Guitars are Super Cool By Josh Milenthal | Published 2010-08-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/neon-guitars References: [bornrich.org](http://www.bornrich.org/entry/rich-rolands-one-of-a-kind-neon-guitars-up-for-grabs/) & [neoproductsinc](http://neoproductsinc.com/body/html/instruments.html) The neon guitars designed by Rich Roland are instruments that anybody could own, even if they couldn't play them. Embedded with neon lights, this sound-sensitive guitar changes in lighting as different tunes are played. Ranging well over $10,000 a piece, these neon guitars by Rich Roland are a little over the price range of what most people can afford. However, these pieces are undeniably interesting nonetheless. **Implications** - Now that the economic downturn is over, consumers are feeling less anxious about their economic well-being. Consumers have a desire to express these feelings through bright and bold choices. Companies have an opportunity to engage with customers by offering choices that reflects their desire for bold choices. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 14% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Neon Instruments:** Disruptive innovation opportunity: Create musical instruments embedded with neon lights to offer a visually striking and unique playing experience. - **Sound-sensitive Technology:** Disruptive innovation opportunity: Develop instruments that change their lighting or visual effects based on the sound or music being played, enhancing the overall sensory experience. - **Expressive Design:** Disruptive innovation opportunity: Design instruments with bold and visually captivating aesthetics to cater to consumer's desire for bright and bold choices. ### Who This Affects Most - **Musical Instruments:** Disruptive innovation opportunity: Incorporate innovative lighting technologies into musical instruments to create unique and visually appealing products, attracting musicians and enthusiasts alike. - **Event Entertainment:** Disruptive innovation opportunity: Offer neon instruments and sound-sensitive technology for live performances and events, creating visually stunning and immersive experiences for audiences. - **Art and Design:** Disruptive innovation opportunity: Collaborate with artists and designers to create custom neon instruments as unique art pieces, catering to collectors and art enthusiasts. ## Related on Trend Hunter - [Boldly Bizarre Budget Guitars](https://www.trendhunter.com/trends/budget-guitar.md) - [Eclectic Electro-Acoustic Guitar](https://www.trendhunter.com/trends/electroacoustic-guitar.md) - [Futuristic Abstract Musical Instruments](https://www.trendhunter.com/trends/zeta-electric-guitar.md) - [Electronic String Instruments](https://www.trendhunter.com/trends/harmoni.md) - [Electric Ink Color-Changing Guitars](https://www.trendhunter.com/trends/voltage-davinci.md) - [Affordable Retro-Style Guitars](https://www.trendhunter.com/trends/retrostyle-guitar.md) - [Fashion-Forward Guitar Designs](https://www.trendhunter.com/trends/gibson-and-marc-jacobs.md) - [Reimagined High-End Guitars](https://www.trendhunter.com/trends/highend-guitar.md) - [Shreddable Steampunk Guitars](https://www.trendhunter.com/trends/steampunk-guitar.md)