# Transformable QSR Toy Packagings McDonald's Japan Joins Neon Genesis Evangelion on Happy Meals By Amy Duong | Published 2024-12-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/neon-genesis-evangelion-2 References: [community.designtaxi](https://community.designtaxi.com/topic/7163-mcdonalds-japan-unveils-transformable-evangelion-toys-that-emerge-from-packaging/)  [McDonald's Japan](https://www.trendhunter.com/trends/shinkalion) works in collaboration with [Neon Genesis Evangelion](https://www.trendhunter.com/trends/projectcstf-protection-from-impact) to present a range of [limited-edition Happy Meal toys](https://www.trendhunter.com/trends/happy-meal-collectibles). This unique partnership transforms the menu into a collection of mecha-inspired robots and it is comprised of three unique toys. It starts off looking like a regular McDonald's menu item and then evolves into robots that look like the famous Neon Genesis Evangelion units. The McDonald's cup transforms into Rei Ayanami's Unit-00 and the box of fries transforms into Asuka Langley Soryu's Unit-02 to name a few. Fans are excited to hear that these collectibles will be available to snag on the McDonald's Japan app which will be available through a lottery system and priced at 3,900 yen. Image Credit: McDonald's Japan ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 26% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Transformable Toy Packagings:** Toy packaging that morphs into characters offers an engaging way to merge brand experiences with collectible toy culture. - **Branded Entertainment Collaborations:** Collaborations between fast-food giants and popular entertainment franchises can create unique limited-edition products, drawing fan interest and driving sales. - **App-based Lottery Sales:** Utilizing app-based lottery systems to distribute exclusive items enhances customer engagement and generates excitement around product releases. ### Where This Applies - **Quick-service Retail:** The quick-service retail industry capitalizes on limited-time promotions and merchandise tie-ins to boost brand visibility and consumer loyalty. - **Toy Manufacturing:** Toy manufacturers, by creating limited-edition, transformable products, tap into the lucrative collectible market and increase brand allure. - **Digital Retail Platforms:** Digital retail platforms expand their role by incorporating interactive sales strategies such as lotteries for exclusive product offerings. ## Related on Trend Hunter - [Celebratory Manga QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-japan-evangelion-burgers.md) - [Transforming Bullet Train Toys](https://www.trendhunter.com/trends/shinkalion.md) - [Anime-Themed QSR Toys](https://www.trendhunter.com/trends/pokmon-natsumatsuri-happy-set.md) - [Anime-Inspired QSR Deals](https://www.trendhunter.com/trends/mcdonalds-5.md) - [Expansive QSR Toy Ranges](https://www.trendhunter.com/trends/hello-kitty-happy-meals.md) - [Designer QSR Toy Collections](https://www.trendhunter.com/trends/mcdonalds-japan-x-beams-design.md) - [Outdoor Anime QSR Toys](https://www.trendhunter.com/trends/mcdonalds-japan-pokmon.md) - [Meal-Accompanied Adorable Toys](https://www.trendhunter.com/trends/sanrio-happy-meals.md) - [Sci-Fi Show QSR Meals](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things.md)