# Electrifying Timepieces G-Shock's Neon, Slimmed-Down Watches Offer Bright Style By Summer Luu | Published 2010-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neon-g-shock-watches1 References: [highsnobiety](http://www.highsnobiety.com/news/2010/09/01/g-shock-g-001/) & [casio.jp](http://casio.jp/wat/search/watch/detail/?m=G-001-1BJF&n=4665) G-Shock has created a series of watches under the name ‘G-001.’ This line of G-shocks is very different from the brand’s usual bulky, rugged, mega-sporty look. Instead, the watches in the G-001 line are slim, smooth and very fun-looking—almost toy-like. The playfully electrifying neon colors have also been brought back from the 1990s, when G-shock first gained popularity. Although, a G-001 may look like a toy on your wrist, it still packs a punch with lots of functionality and practicality. The new G-Shock collection comes in four different color combinations, and are definitely for the trendy sporty-types who want to grab some wrist action. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Slimmed-down Watches:** Disruptive innovation opportunity: Develop and market slim and sleek watches with vibrant and playful designs. - **Electrifying Neon Colors:** Disruptive innovation opportunity: Incorporate vibrant neon colors into various consumer products for a nostalgic and eye-catching appeal. - **Toy-like Aesthetic:** Disruptive innovation opportunity: Design and produce products with a playful and whimsical aesthetic to target consumers seeking unique and unconventional items. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Rethink the design and functionality of fashion accessories, such as watches, to cater to consumers looking for fashionable yet practical options. - **Consumer Electronics:** Disruptive innovation opportunity: Explore the use of vibrant and electrifying colors in consumer electronic devices to create visually striking and attention-grabbing products. - **Sportswear and Athleisure:** Disruptive innovation opportunity: Introduce sportswear and athleisure items with a playful and toy-like design aesthetic to appeal to a younger, trend-conscious consumer base. ## Related on Trend Hunter - [Vibrant Y2K-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-dw6900-crazy-colors-series.md) - [Rugged Color-Accented Timepieces](https://www.trendhunter.com/trends/gshock-gab2100-multicolor-accents.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Y3K Aesthetic Timepieces](https://www.trendhunter.com/trends/gshock-gav01.md) - [Rugged Monochromatic Timepieces](https://www.trendhunter.com/trends/gshock-ga2100-toneontone-series.md) - [Monochromatic Digital Timepiece Series](https://www.trendhunter.com/trends/toneontone.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Stylish Durable Watch Designs](https://www.trendhunter.com/trends/gshock-models.md) - [Ocean-Inspired Watch Collections](https://www.trendhunter.com/trends/hidden-glow.md)