# Neon Eyeshadow Editorials Volt Magazine's Primavera Beauty Story Boasts Colorful Cosmetics By Jana Pijak | Published 2015-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neon-eyeshadow References: [beautyscene.net](http://www.beautyscene.net/beauty-2/vivien-wysocki-for-volt-magazine-by-rui-faria/) & [areia](http://www.areia.com) Photographer Rui Faria captures Volt Magazine's 'Primavera' editorial, an image series that highlights [punchy lipstick applications](https://www.trendhunter.com/trends/lip-color-collection) and neon eyeshadow hues. Setting a vibrant tone for Spring, this beauty story features Vivien Wysocki and boasts gorgeous makeup artistry by Claudine Blythman. Its most memorable cosmetic applications are its [neon eyeshadow looks](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) in citrus, turquoise and hot pink hues. Styling for this editorial is courtesy of Julia Brenard who hand-picks model Vivuen's metal statement necklaces and summer-ready dresses. Gracing the Spring/Summer 2015 issue of Volt Magazine, 'Primavera' also features slicked back hair styling by Stephen Beaver. Overall, the shoot celebrates [youthful cosmetics](https://www.trendhunter.com/trends/clinique-x-crayola) and gets Volt Magazine's readers in the Spring spirit after a long winter that was celebrated more subdued beauty looks. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Neon Makeup:** The trend towards electric makeup colors presents an opportunity for cosmetic companies to launch bright, colorful product lines. - **Vibrant Fashion Photography:** The desire for bold and striking imagery in the fashion industry provides an opportunity for photographers who specialize in color and creative lighting techniques. - **Statement Jewelry:** The fashion trend towards bold and unique jewelry provides an opportunity for designers to launch statement pieces with unique materials and textures. ### Who This Affects Most - **Cosmetics:** Cosmetic companies should focus on creating electric, neon makeup lines to tap into the current trend towards bold and colorful makeup. - **Photography:** Photographers who specialize in bright and creative photography styles should focus on addressing the current demand for striking, vibrant images in the fashion industry. - **Jewelry Design:** Jewelry designers should focus on the trend towards statement pieces with bold materials and textures to stay ahead in the fashion industry. ## Related on Trend Hunter - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md)