# Neon Footwear Capsules NOBULL Announced its 'Neon Collection' of Men's and Women's Footwear By Colin Smith | Published 2023-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neon-collection References: [nobullproject](https://www.nobullproject.com/pages/new-arrivals) '[NOBULL](https://www.trendhunter.com/trends/performance-footwear),' the training brand, announced its latest footwear capsule titled the 'Neon Collection.' This set of footwear is designed to be colorful, vibrant, and outspoken, adding a [burst of color](https://www.trendhunter.com/trends/fluorescent-colorway) that enables full self-expression, rather than traditional active footwear often adorned in monochromatic, grayscale colorways. In terms of its footwear styles, the Neon Collection features all of NOBULL's footwear models from its Trainer+, Turf Trainer, Court Trainer, and Runner+ silhouette collections. This means the Neon Collection offers 18 different variations to choose from, each available in a number of [neon colors](https://www.trendhunter.com/trends/air-foamposite-one-1), such as pink, lime, orange, and teal. The Neon Collection is available now from NOBULL's website with prices beginning at $181 CAD, or roughly $140 USD. Image Credit: NOBULL ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 45% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Colorful Footwear:** The trend toward bright, bold footwear offers an opportunity for companies to disrupt the market and offer unique, expressive options for consumers. - **Athletic Shoe Collections:** By offering specific shoe collections for different activities, brands have an opportunity to target niche markets and offer unique features that cater to specific needs. - **Personal Expression Through Fashion:** The growing trend toward individuality and self-expression presents an opportunity for fashion brands to create products that cater to consumers' desire for unique, eye-catching designs. ### Who This Affects Most - **Athletic Footwear:** The athletic footwear industry can benefit from creating more expressive and specialized shoe collections for various activities and niche markets. - **Fashion:** The fashion industry can capitalize on the trend toward personal expression by creating bold, eye-catching designs that allow consumers to express their individuality. - **E-commerce:** The rise of e-commerce offers an opportunity for companies to reach a wider audience with unique and specialized products like the NOBULL Neon Collection. ## Related on Trend Hunter - [Performance Footwear Lines](https://www.trendhunter.com/trends/performance-footwear.md) - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Nutrition Line Debuts](https://www.trendhunter.com/trends/nutrition-line.md) - [Waterproof Golf-Inspired Shoes](https://www.trendhunter.com/trends/azalea-golf-shoe-collection.md) - [Bold Futuristic Running Shoes](https://www.trendhunter.com/trends/clifton-one9.md) - [Neon Tonal Performance Runners](https://www.trendhunter.com/trends/alphafly-3-sneaker.md) - [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md)