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# Unlimited Nightlife Access Apps
The 'NEON' App Offers Unlimited Access to Clubs in Tokyo

By Michael Hemsworth | Published 2017-06-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/neon-app
References: [en.rocketnews24](http://en.rocketnews24.com/2017/06/07/app-lets-you-dance-til-you-drop-in-tokyo-with-unlimited-access-to-nightclubs-for-a-flat-rate/) & [itunes.apple](https://itunes.apple.com/jp/app/Live3iOS/id799195430)

Visiting clubs in Tokyo means having to pay an entrance fee in order to gain access, but the 'NEON' app aims to change this with a subscription plan that offers entry for one low fee. Offering subscription based on a weekly or monthly basis, the app is proclaimed by the company behind it as being the "[Netflix](https://www.trendhunter.com/trends/tmnt-shredders-revenge) of nightclubs."

The monthly plan offered in the 'NEON' app costs 3,900 yen (about $35USD) and offers users access to 16 different nightclubs in and around the Tokyo metropolitan area. With entry fees to each club running upwards of 2,000 yen each, the subscription plans come as a cost-effective way to visit the various clubs as often as you want.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 11% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Subscription Access Apps:** Apps offering subscription-based access to otherwise costly services, like Tokyo’s nightclub industry, opens new opportunities to disrupt the entertainment market.
- **Unlimited Access Subscription Models:** Offering unlimited access to a suite of products or services through a monthly or weekly subscription unlocks previously untapped revenue streams.
- **The 'netflix Of' Model:** Following the highly successful subscription-based model of Netflix, businesses can utilize this model in other industries for tremendous monetization opportunities.

### Where This Applies

- **Entertainment:** Subscription services and plans could become the norm for the entertainment industry, allowing people to access clubs, theaters, and other entertainment hubs for a monthly or yearly fee.
- **Hospitality:** Unlimited access subscription models for premium hotels, resorts, and other vacation rentals can result in a better guest experience and increased revenue for property owners.
- **Travel:** Subscription access to popular tourist destinations, activities, or attractions, could create an entirely new business model for the travel industry.

## Related on Trend Hunter

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