# Sustainable Neon Activewear Girlfriend Collective's Limited-Edition Drop Introduces Acid Greens By Laura McQuarrie | Published 2020-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neon-activewear References: [refinery29](https://www.refinery29.com/en-us/2020/07/9914564/girlfriend-collective-expressionists-capsule-collection?utm_source=feed&utm_medium=rss) & [girlfriend](https://www.girlfriend.com/collections/expressionists-collection?view=two-col) Sustainable clothing styles always seem to be restricted to natural, muted color palettes but Girlfriend Collective's new limited-edition drop introduces neon activewear that diverts water bottles from landfills. The bold and bright Expressionists Collection includes an eye-catching Acid colorway that pairs equally well with electric pinks and blues or even subdued blacks. As Girlfriend Collective describes: "Acid has a bright yellow undertone, while Lime (Earth Day 2019) had a lighter green undertone." As well as offering color as a standout feature, this new athleisure drop from Girlfriend Collective also introduces unique silhouettes like the versatile one-shoulder Bianca Bra, the Freddie Crop top that could transition from the gym to a night out and bike shorts with drawstring details. As ever, these sustainable athletic styles are recycled and recyclable with ReGirlfriend at the end of their usable life. Image Credit: Girlfriend Collective ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 77% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Neon Activewear:** The introduction of neon activewear disrupts the traditional muted color palette in sustainable clothing. - **Diverting Water Bottles:** The use of recycled water bottles in the production of activewear presents an opportunity for disruptive innovation in sustainability. - **Unique Athleisure Silhouettes:** The introduction of unique and versatile silhouettes in athleisure wear opens up possibilities for disruptive innovation in the fashion industry. ### Sectors Adopting This - **Sustainable Fashion:** The sustainable fashion industry can explore innovative ways to incorporate neon colors and recycled materials in their designs. - **Athletic Apparel:** Athletic apparel brands can adopt unique silhouettes and neon colors to disrupt the market and appeal to a wider range of consumers. - **Recycling and Upcycling:** The recycling and upcycling industry can capitalize on the use of recycled water bottles in the production of activewear, creating new opportunities for sustainable products. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [High-Performance Recycled Polyester Leggings](https://www.trendhunter.com/trends/id-train-colorblock-leggings.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Spring-Inspired Activewear Drops](https://www.trendhunter.com/trends/sets-coastal-countryside.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md)