# Re-Designed Holiday Tins NEOM's Re-Imagined Packaging Boasts Quality and Style By Ell Smith | Published 2024-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/neoms-reimagined-packaging References: [neom.it](https://www.neom.it/en/progetti/bertoliniefigli/)  [NEOM's](https://www.trendhunter.com/trends/cosy-nights-collection) re-imagined packaging for Bertolini & Figli's Panettoni Cakes brings a fresh and appealing look to the brand. The [premium packaging](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) strikes a perfect balance between tradition and contemporary style, utilizing [tin material](https://www.trendhunter.com/trends/limitededition-holiday-tins) to create a Christmas-themed design that exudes sophistication and charm. The success of this exceptional design was evident as the product quickly sold out within a month, highlighting its strong reception in the premium market and the consumer desire for strong design. Beyond its association with Christmas, the packaging maintains a timeless quality, making it suitable for year-round display in households. The design not only captures the spirit of the festive season but also adds an elegant touch to homes throughout the entire year. Image Credit: Bertolini & Figli, NEOM ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 31% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Re-imagined Packaging:** NEOM's re-imagined packaging for Bertolini & Figli's Panettoni Cakes brings a fresh and appealing look to the brand. - **Tradition Meets Contemporary:** The premium packaging strikes a perfect balance between tradition and contemporary style, utilizing tin material to create a Christmas-themed design that exudes sophistication and charm. - **Year-round Appeal:** Beyond its association with Christmas, the packaging maintains a timeless quality, making it suitable for year-round display in households. ### Where This Applies - **Food Packaging:** NEOM's re-imagined packaging for Bertolini & Figli's Panettoni Cakes showcases an innovative approach to food packaging in the premium market. - **Home Decor:** The elegant and festive design of the packaging adds a touch of sophistication to homes, appealing to the home decor industry. - **Premium Market:** The strong reception and quick sell-out of the product highlight the demand for premium packaging in the market. ## Related on Trend Hunter - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Christmas Decoration Spirit Packaging](https://www.trendhunter.com/trends/renais-festive-lantern-edition.md) - [Paper-Made Chocolate Packaging](https://www.trendhunter.com/trends/nestl-quality-street.md) - [Streamlined Seasonal Cafe Branding](https://www.trendhunter.com/trends/tim-hortons-seasonal-packaging.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Holiday-Themed Cheesecake Branding](https://www.trendhunter.com/trends/english-cheesecake-company.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Festive Everyday Biscuit Branding](https://www.trendhunter.com/trends/foxs-burtons.md)