# Tradition-Bending Teas 'NEOMATCHA' Combines Traditional Methods with Modern Technology By Christopher Magsambol | Published 2015-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/neomatcha References: [indiegogo](https://www.indiegogo.com/projects/neomatcha-a-new-reason-to-drink-tea) & [twitter](https://twitter.com/search?q=neomatcha&src=typd) 'NEOMATCHA' is an American company that produces green tea using a blend of traditional methods while taking advantage of modern technology. Harvested in a specific manner, leaves are shaded to reduce the natural photosynthesis in the leaves, giving [matcha its bright green color](https://www.trendhunter.com/trends/fellow-matcha-set), and ensuring high quality. NEOMATCHA carefully selected a few farmers who are able to apply modern technology to harvesting green tea, while remaining consistent with traditional Japanese methods. NEOMATCHA's tea is cultivated in Nishio, Japan, an ideal area with perfect climate to grow high-grade Japanese green tea. NEOMATCHA is attempting to separate itself from other matcha distributers that don't disclose and ensure the same quality as it does. [Matcha](https://www.trendhunter.com/trends/matcha-collection) has slowly become a well known superfood that boasts a long list of antioxidants, amino acids and other vitamins and nutrients. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 42% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Blend of Tradition and Technology:** Using a combination of traditional methods and modern technology, there is an opportunity for innovative products or processes that blend the best of both worlds. - **Transparent Quality Assurance:** Emphasizing quality and disclosure can disrupt the matcha distribution industry by attracting consumers who value transparency and trustworthiness. - **Superfood Innovation:** Exploring new ways to incorporate matcha into innovative food and beverage products can tap into the growing demand for superfoods and health-conscious choices. ### Where This Applies - **Agriculture:** Integrating modern technology with traditional farming practices can revolutionize the tea production industry and improve overall efficiency and quality. - **Food and Beverage:** Creating unique and healthy matcha-infused products can bring disruption to the food and beverage industry, catering to the increasing consumer interest in superfoods and wellness. - **Transparency and Quality Assurance:** Developing systems or certifications that ensure product quality, transparency, and traceability can disrupt the matcha distribution industry by building consumer trust and loyalty. ## Related on Trend Hunter - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md) - [Umami-Forward Matcha Blends](https://www.trendhunter.com/trends/theother-masters-blend.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Japanese-Sourced Organic Matcha Products](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha.md) - [Matcha-Infused Teabags](https://www.trendhunter.com/trends/matcha-infused-tea.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Retailer-Exclusive Matcha Lines](https://www.trendhunter.com/trends/aiya-america.md) - [Energy-Boosting Matcha Blends](https://www.trendhunter.com/trends/dynamo-organic.md) - [Lemonade-Flavored Matcha Powders](https://www.trendhunter.com/trends/davidstea-1.md)