# Mood-Shifting Body Washes The New Neom Body Wash Formulas Help to Energize or Ground the Senses By Laura McQuarrie | Published 2026-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neom-body-wash References: [cosmeticsbusiness](https://cosmeticsbusiness.com/cosmetics-business-picks-8-buzzworthy-beauty-launches) & [eu.neomwellbeing](https://eu.neomwellbeing.com/products/squeeze-the-day-body-wash-500ml)  [Neom](https://www.trendhunter.com/trends/summer-scenting) launched new [body wash formulas](https://www.trendhunter.com/trends/serum-body-wash) powered by all-natural fragrances to help people cleanse and simultaneously shift themselves into a positive state. Bodycare products are moving well beyond basic cleansing and moisturizing to become a canvas for [mood and intention](https://www.trendhunter.com/trends/body-serum-sticks), emphasizing that what goes on skin is just as much about how it influences how the wearer feels. The shower or bath is no longer just a functional stop in the day but an opportunity to reset, uplift, or unwind, and as Neom underscores with its new products, it's "not just a wash, [it's] a mood switch." Neom's Squeeze The Day Body Wash (featuring pure grapefruit, mandarin and eucalyptus essential oils) is one to reach for a sense-awakening, invigorating boost, while the Feeling Grounded Body Wash uses black pepper, ginger and orange leaf to inspire a sense of calm connectedness. ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 94% | Activity: 95% | Freshness: 70% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mood-infused Personal Care:** Formulations that deliberately target emotional states through natural aromachology create space for products that redefine daily hygiene as an affective experience. - **Functional Fragrance Formulas:** Blends of essential oils designed for specific cognitive or emotional outcomes point to new classes of ingredient ecosystems optimized for measurable mood effects. - **Ritualized Daily Routines:** Elevating showers and baths into intentional reset moments suggests opportunities for integrated products and formats that anchor micro-wellness rituals into everyday life. ### Who This Affects Most - **Personal Care and Cosmetics:** Brands that combine sensory science with clean-label ingredients could disrupt mass-market grooming by prioritizing emotional efficacy alongside traditional performance metrics. - **Wellness Technology:** Smart devices and apps that personalize scent delivery and track mood responses would enable data-driven customization of scent-based interventions. - **Hospitality and Spa Services:** Hotels and wellness centers that integrate mood-shifting bathing products and ambient scent programming into guest experiences can transform stay-based wellness into a differentiated revenue stream. ## Related on Trend Hunter - [Lip Balm Phone Accessories](https://www.trendhunter.com/trends/lip-balm-phone-pod.md) - [Naturally Inspired Uplifting Perfumes](https://www.trendhunter.com/trends/mood-boosting-perfume-collection.md) - [Mood-Boosting Deodorants](https://www.trendhunter.com/trends/mood-boosting-aluminum-free-deodorant.md) - [Mood-Lifting Haircare](https://www.trendhunter.com/trends/targeted-shampoo-and-conditioner.md) - [Clean Passion Fruit Fragrances](https://www.trendhunter.com/trends/byrosie-jane.md) - [Chef-Inspired Frozen Cookie Doughs](https://www.trendhunter.com/trends/doughpamine-frozen-cookie-dough.md) - [Disco Bath Bombs](https://www.trendhunter.com/trends/bathe-all-the-time-bath-bomb.md) - [Sparkling Social Cannabis Drinks](https://www.trendhunter.com/trends/sojourn-thc-seltzers.md) - [Dry January Kits](https://www.trendhunter.com/trends/sensori.md)