# Neo-Luxe Housewares The Finell Collection Focuses Modernized Everyday Decor By Meghan Young | Published 2014-09-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/neoluxe-houseware References: [design-milk](http://design-milk.com/finell-fine-home-decor-everyday-lifestyles/) & [finell.co](http://www.finell.co/) Placemats, storage containers, [serving trays](https://www.trendhunter.com/trends/modern-entertaining) and more get modern makeovers as part of a neo-luxe houseware collection by Finell. A design studio based in Austin, Texas, and founded by Rebecca Finell, it rethinks home decor in an unexpected way. Part futuristic, part glamorous and entirely functional, the neo-luxe housewares address items that have been left on the back burner for much too long. Sophisticated yet playful, the neo-luxe houseware collection embraces knowledge the designer picked up while creating products for children. Durable, strong and easy to use, the products are full of [geometric lines and soft colors](https://www.trendhunter.com/trends/trama-collection) that will appeal to those looking to add a touch of whimsy to the home as well. Granted, some people might find the neo-luxe housewares too pretty to use. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Neo-luxe Housewares:** The rise of Neo-Luxe Housewares emphasises the need for modernized household items that combine functionality with whimsical design. - **Geometric Design:** More home decor items are incorporating geometric lines, offering exciting opportunities for designers to integrate shape into traditional decor. - **Playful Functionality:** Designers are introducing playful elements to functional household items, taking everyday objects and turning them into whimsical decor pieces. ### Where This Applies - **Home Decor:** The Home Decor industry can benefit from introducing more whimsical and functional elements into household items, appealing to a larger market. - **Design:** The rise of neo-luxe housewares and geometric design presents opportunities for designers to re-imagine traditional household items as functional, yet visually appealing decor. - **Housewares Manufacturing:** Manufacturers can capitalise on the trend towards modernized household items and geometric design by creating playful and durable items with soft colors that appeal to a wide range of markets. ## Related on Trend Hunter - [Aesthetic Home Collections](https://www.trendhunter.com/trends/ilan-collection.md) - [Intricately Crafted Homeware Capsules](https://www.trendhunter.com/trends/latelier-homeware.md) - [Sleek Modular Kitchen Essentials](https://www.trendhunter.com/trends/home-away-collection.md) - [Luxurious Modern Home Collections](https://www.trendhunter.com/trends/furla.md) - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md) - [Artisanal Glassware Collections](https://www.trendhunter.com/trends/fazeek.md) - [Modern Tableware Collections](https://www.trendhunter.com/trends/trasa-home.md) - [Artfully Functional Home Accessories](https://www.trendhunter.com/trends/ilan.md) - [Ultra-Slick Functional Home Accessories](https://www.trendhunter.com/trends/functional-home-accessories.md)