# Making Neoprene Obsolete Environmentally Savvy Neogreene Eco-Friendly Totes and Bags By Katie Cordrey | Published 2009-12-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/neogreene-replaces-neoprene References: [thechicecologist](http://www.thechicecologist.com/2009/12/neogreen-insulated-lunch-totes-and-kozees/) & [greensmart.biz](http://greensmart.biz/index.html) Neogreene is an innovative green material that can replace traditional neoprene, a material commonly used in wetsuit manufacture. Neogreene retains the stretch, cushion and feel of neoprene, but uses 25% less petroleum, 25% less energy to manufacture, and none of the toxins found in typical neoprene. The GreenSmart Company’s Neogreene material is used to make [laptop sleeves](https://www.trendhunter.com/trends/apex-duffle-collection), [insulated lunch totes](https://www.trendhunter.com/trends/oyster-tempo-1), [water bottle cozies](https://www.trendhunter.com/trends/anew) and wine bottle carriers. GreenSmart also donates 10% of net profits to the World Wildlife Fund and other environmental organizations. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 56% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Materials:** The trend toward eco-friendly materials like Neogreene is disrupting traditional industries and creating opportunities for businesses to offer sustainable alternatives. - **Sustainable Fashion Accessories:** As the use of Neogreene expands to fashion accessories like totes and bags, there is an opportunity for innovative companies to lead the market in sustainable fashion trends. - **Reducing Petrochemical Dependence:** The demand for eco-friendly materials like Neogreene is disrupting the petrochemical industry and creating opportunities for businesses to invest in research and development for sustainable alternatives. ### Where This Applies - **Fashion Industry:** The use of Neogreene in fashion accessories presents an opportunity for companies to establish themselves as leaders in the sustainable fashion industry. - **Petroleum Industry:** The trend toward eco-friendly materials like Neogreene is disrupting the petrochemical industry and creating a need for companies to invest in more sustainable alternatives. - **Technology Industry:** The use of Neogreene in laptop sleeves presents an opportunity for companies in the technology industry to integrate sustainable materials into their products and establish themselves as environmentally conscious. ## Related on Trend Hunter - [Limestone-Based Sustainable Wetsuits](https://www.trendhunter.com/trends/wetsuits-2.md) - [Ocean Plastic Laptop Bags](https://www.trendhunter.com/trends/targus.md) - [Soft Sustainable Coolers](https://www.trendhunter.com/trends/out-of-the-woods-1.md) - [Supportive Eco-Friendly Athlete Braces](https://www.trendhunter.com/trends/trainers-choice.md) - [Sustainable Sports Braces](https://www.trendhunter.com/trends/sports-brace.md) - [Recyclable Reusable Coolers](https://www.trendhunter.com/trends/gochill-cooler.md) - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md)