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# Grinded Sneaker-Made Sustainable Shoes
ASICS and Studio Hagel Join Forces on the Stealthy NEOCURVE

By Amy Duong | Published 2024-11-01 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/neocurve
References: [asics](https://www.asics.com/nl/nl-nl/neocurve/p/1203A648-001.html)

![Grinded Sneaker-Made Sustainable Shoes](https://cdn.trendhunterstatic.com/thumbs/550/neocurve.jpeg)

Studio HAGEL works in collaboration with ASICS on a new footwear model in the form of the [ASICS NEOCURVE](https://www.trendhunter.com/trends/hal-studios). This is a unique result rooted in sustainability and transparency. The silhouette is crafted from grinded-up footwear with headstock materials and defective shoes.

This brings forth the [circular design element](https://www.trendhunter.com/trends/supernatural-runner) as the brand also taps Fast Feet Grinded, a Dutch shoe recycling company to help in the manufacturing process. The result is a low-profile silhouette resting on top of a curved sole unit at the base which is informed with a bounce to it. The sleek aesthetic is finished with a [technical and futuristic look](https://www.trendhunter.com/trends/asics-novalis-styrax-breeze) with metallic details on the tongue and logo to round it all out.

Image Credit: ASICS

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 92% | Activity: 75% | Freshness: 31%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Shoe Recycling:** The use of grinded-up footwear and headstock materials in new shoes highlights a shift towards eco-friendly production practices.
- **Circular Design Innovations:** Circular design incorporating recycled materials is gaining traction, promoting long-term sustainability in fashion manufacturing.
- **Futuristic Footwear Aesthetics:** The integration of metallic details and unique silhouettes points to a rising trend in futuristic and technical shoe designs.

### Industries Being Reshaped

- **Footwear Manufacturing:** Innovations in recycling defective shoes are transforming traditional footwear production processes.
- **Recycled Material Processing:** Growth in the use of headstock and defective shoes as raw materials is driving advancements in sustainable material processing.
- **Fashion and Apparel:** The trend towards sleek, technical aesthetics in sustainable products is impacting design standards in the broader fashion industry.

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