# Zodiac-Themed Designer Bags NeochaEDGE x Coach 'Year of the Dragon' Accessories By Katherinev123 | Published 2012-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neochaedge-x-coach-year-of-the-dragon References: [edge.neocha](http://edge.neocha.com/neochaedge-client-work/coach-x-neochaedge/neochaedge-x-coach-–-year-of-the-dragon-exclusive-luggage-and-accessory-design/) & [china.coach](http://china.coach.com/online/handbags/Home-14001-14500-cn?LOC=LG) It's Chinese New Year and to celebrate the occasion, many brands are releasing [zodiac-inspired products](https://www.trendhunter.com/trends/pandoras-lunar-new-year-collection), such as those in the NeochaEDGE x Coach 'Year of the Dragon' collaboration. NeochaEDGE is a Shanghai-based creative agency that teams up with China's top artists -- the EDGE Creative Collective -- to produce visual art and music. This year, Zhang Lan, a member of the EDGE Creative Collective who is known for stunning tattoo and street design, has paired up with luxury designer Coach on the creation of these [Zodiac](https://www.trendhunter.com/trends/lor-de-jean-martell)-themed handbags and wallets. The NeochaEDGE x Coach 'Year of the Dragon' collection features a limited edition lineup of men's bags and accessories, all of which feature the image of the 'Qinglong,' or the 'Azure Dragon of the East.' ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 75% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Chinese New Year-inspired Products:** There is a growing trend of brands releasing zodiac-inspired products to celebrate Chinese New Year. - **Collaborations with Artists:** More brands are partnering with artists to create unique and visually appealing designs for their products. - **Limited Edition Collections:** There is an increasing demand for limited edition collections, creating opportunities for brands to offer exclusive products. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands can leverage the trend of zodiac-themed products to create unique and high-end accessories. - **Creative Agencies:** Creative agencies can explore collaborations with artists to create innovative and artistically-driven product lines. - **Accessories Retail:** The rising popularity of limited edition collections presents an opportunity for accessories retailers to offer exclusive and sought-after products. ## Related on Trend Hunter - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [Lunar Festivity-Inspired Fashion Capsules](https://www.trendhunter.com/trends/year-of-the-dragon-collection-2.md) - [Traditional Iconography Bags](https://www.trendhunter.com/trends/ophidian-mini-bag-collection.md) - [Collaborative Ceramic Zodiac Gifts](https://www.trendhunter.com/trends/tiffany-co-x-oscar-wang.md) - [Lunar Festivities-Inspired Timepieces](https://www.trendhunter.com/trends/year-of-the-dragon-2.md) - [Colorful Zodiac Motif Capsules](https://www.trendhunter.com/trends/dior-x-kaws.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Lunar New Year Charms](https://www.trendhunter.com/trends/snake-bag-charm.md) - [Lunar New-Year Luxury Fashion](https://www.trendhunter.com/trends/year-of-the-snake-collection.md)