# Wintry Floral Editorials The Neo2 ‘Flowers in December' Editorial Redefines Tradition By Meghan Young | Published 2009-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neo2-flowers-in-december References: [behance.net](http://www.behance.net/Gallery/Flowers-in-December/358798) & [pacoperegrin](http://www.pacoperegrin.com/) When I think of [winter flowers](https://www.trendhunter.com/trends/preserved-roses) of any kind, the only thing that comes to mind is poinsettias; but the Neo2 ‘Flowers in December’ editorial puts those red blossoms to shame. Why should the reigning plants be poinsettias and mistletoe? Who care if all other foliage would probably cost an arm and a leg because of the season, I say go ahead and think outside the box. Shot by Paco Peregrin, styled by Kattaca with [makeup and hair](https://www.trendhunter.com/trends/four-essential-sets) by Lewis Amarante, the Neo2 ‘Flowers in December’ is vibrantly executed. The [flowers, however, do steal the show](https://www.trendhunter.com/trends/macys-flower-show) and were arranged by Javier Fernandez. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Winter Floral Arrangements:** Opportunity for florists to create unique and vibrant floral designs that defy traditional winter flower choices. - **Alternative Winter Foliage:** Opportunity for foliage suppliers to offer a wider range of plants beyond poinsettias and mistletoe for winter decor. - **Creative Winter Editorials:** Opportunity for fashion photographers and stylists to showcase unconventional and visually striking winter fashion editorials. ### Who This Affects Most - **Florists:** Florists can tap into the trend of winter floral arrangements by offering unique and vibrant designs. - **Foliage Suppliers:** Foliage suppliers can expand their product offerings by introducing alternative winter foliage options beyond poinsettias and mistletoe. - **Fashion Photography:** Fashion photographers and stylists can explore creative winter editorials that challenge traditional winter fashion norms and showcase unconventional styles. ## Related on Trend Hunter - [Dark Aesthetic Floral Bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness.md) - [Stunning Dried Flower Arrangements](https://www.trendhunter.com/trends/east-olivia.md) - [Halloween-Themed Flower Bouquets](https://www.trendhunter.com/trends/bouqs-spooky-collection.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Tarot-Inspired Floral Bouquets](https://www.trendhunter.com/trends/flowerlore-collection.md) - [Sweater-Wrapped Flower Bulbs](https://www.trendhunter.com/trends/wax-dipped-amaryllis-bulb.md) - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md) - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md)