# Colorful Wristband Watches The Neo Watch from Too Late Makes a Functional Fashion Statement By Michael Hines | Published 2011-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neo-watch References: [highsnobiety](http://www.highsnobiety.com/news/2011/05/29/too-late-neo-watches/) & [nanouniverse.jp](http://www.nanouniverse.jp/) Italian fashion brand Too Late is attempting to change the watch game with their new Neo Watch collection. The Neo is a colorful watch that is a fashion accessory first and a timepiece second. The Neo Watch comes in 10 different colors, each of them [bright and bold](https://www.trendhunter.com/trends/dsruptor-watch), especially by watch standards. The face of the watch is disguised as it is identical in color to the the band, only being sold out by its two buttons and the red LED lights which display the time. While I am not a huge watch guy, I do like what Too Late has done here. They have created a [fun, fashionable and original watch](https://www.trendhunter.com/trends/gmds5610ma7er) that is easy to tell time on. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Colorful Wristband Watches:** The trend of colorful wristband watches is disrupting the traditional watch market by offering fashion-forward timepieces that prioritize style over functionality. - **Fashionable Timepieces:** The trend of fashionable timepieces is creating opportunities for fashion brands to incorporate functional accessories into their product offerings. - **Creative Watch Designs:** The trend of creative watch designs is spurring innovation in the watch industry, with brands like Too Late introducing unique and original watches that stand out from traditional timepieces. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry can leverage the trend of colorful wristband watches to offer customers stylish and functional timepieces as fashion-forward accessories. - **Watch Manufacturing:** The watch manufacturing industry has the opportunity to embrace the trend of fashionable timepieces by incorporating innovative designs and materials into their watch collections. - **Fashion Brands:** Fashion brands can tap into the trend of creative watch designs to expand their product offerings with unique and eye-catching timepieces that appeal to fashion-conscious consumers. ## Related on Trend Hunter - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Nostalgic Nixie Tube Timepieces](https://www.trendhunter.com/trends/btf-nixie-watch.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Robotic-Themed Retro Timepieces](https://www.trendhunter.com/trends/airo-led.md) - [Miniature Digital Watches](https://www.trendhunter.com/trends/dwn5600-nano-ring.md) - [Highly Customizable Smartwatches](https://www.trendhunter.com/trends/layer-2.md) - [Color-Centric Collaborative Watches](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone.md) - [Gold-Tonal Ring Timepieces](https://www.trendhunter.com/trends/crw001g9jr.md) - [Nostalgic Gaming Timepiece Models](https://www.trendhunter.com/trends/nubeo-ventana-atari-edition-watch.md)