# Neon Tonal Athletic Footwear atmos and adidas Originals Launch a Neo Tokyo Sneaker By Amy Duong | Published 2020-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neo-tokyo References: [hypebeast](https://hypebeast.com/2020/9/pharrell-adidas-nmd-hu-white-black-gy0092-release-info) [adidas Originals](https://www.trendhunter.com/trends/gazelle-bold) and atmos work together on the 'ZX Alkyne' sneaker model once again following the duo's previous work on the 'Crazy Animal' iteration with the new 'Neo Tokyo.' As the name suggests, the new model is visually stimulated with bold tonal hits of [neon throughout the footwear model](https://www.trendhunter.com/trends/1906a-neon-pack). The sneaker is exclusive to atmos and features elements such as the [full-length TPU BOOST midsole foundation](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride). To nod to this, there are branding details at the rear quarter area in a bold red lettering. The sole unit is also shaped in preparation for basketball with highlights on the outsole in bright neon pink. The upper is made from 3M materials to give it a reflective look referencing the Tokyo night sky. Image Credit: atmos Tokyo ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 2% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Neon Tonal Athletic Footwear:** Opportunity for disruptive innovation: Develop sustainable neon tonal athletic footwear using environmentally friendly materials. - **Collaborative Sneaker Designs:** Opportunity for disruptive innovation: Partner with renowned sneaker brands to create exclusive and visually striking footwear models. - **3M Reflective Materials:** Opportunity for disruptive innovation: Utilize 3M materials to create reflective sneakers for enhanced visibility and futuristic aesthetics. ### Industries Being Reshaped - **Sports Footwear:** Opportunity for disruptive innovation: Incorporate neon tonal designs and environmentally friendly materials in athletic sneakers to appeal to trendy and eco-conscious consumers. - **Fashion Retail:** Opportunity for disruptive innovation: Collaborate with sneaker brands to offer exclusive and visually stimulating footwear designs that drive consumer demand. - **Material Manufacturing:** Opportunity for disruptive innovation: Develop and produce sustainable and reflective materials for use in the creation of futuristic sneakers. ## Related on Trend Hunter - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Platform Layered Collaborative Sneakers](https://www.trendhunter.com/trends/gazelle-bold.md) - [Neon Tonal Performance Runners](https://www.trendhunter.com/trends/alphafly-3-sneaker.md) - [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md) - [Collaborative Textual Patchwork Sneakers](https://www.trendhunter.com/trends/gazelle-85.md) - [Metallic Slim-Fitted Collaborative Sneakers](https://www.trendhunter.com/trends/country-og-1.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Japanese Plant-Inspired Joint Runners](https://www.trendhunter.com/trends/cloudmonster-void.md)