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# Neo Geisha Editorials
The Latest Issue of Schon Magazine is Vibrantly Artistic

By Meghan Young | Published 2014-07-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/neo-geisha-editorial
References: [models](http://models.com/work/schn-magazine-neo-geisha/279110) & [schonmagazine](http://schonmagazine.com/)

The looks featured in the neo geisha editorial appear as though they belong in an interpretive performance art piece. Artistic and abstract, they update the traditional Japanese profession in a way that will surely inspire some interesting Halloween outfits this year. At the very least, it will encourage women to have a little more fun with their makeup and [kimono jackets](https://www.trendhunter.com/trends/yamato-lab).

Appearing in the latest Summer 2014 issue of Schon Magazine, the neo geisha editorial was shot in studio against a basic backdrop by photographer Bryan Huynh. Showcasing [designer makeup](https://www.trendhunter.com/trends/camlia-futura) from such brands as [MAC](https://www.trendhunter.com/trends/maczine), Tom Ford Beauty and Dior, the looks revolve around a pale painted face and a lot of hot pink accents from brows to lips. A sculptured ginger coif by hair stylist Adam Szabo finishes the looks.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 86% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Neo-geisha Makeup:** Opportunity for makeup brands to create innovative products and tutorials for achieving neo-geisha looks.
- **Abstract Fashion Editorials:** Chance for fashion magazines to incorporate artistic and abstract themes in editorials, pushing the boundaries of traditional fashion photography.
- **Kimono-inspired Fashion:** Potential for fashion designers to modernize and reinterpret the traditional kimono in contemporary clothing collections.

### Industries Being Reshaped

- **Makeup Brands:** Opportunity for makeup brands to collaborate with photographers and magazines to showcase innovative and artistic makeup looks inspired by neo geisha.
- **Fashion Magazines:** Opportunity for fashion magazines to create visually striking editorials that feature abstract themes and push the boundaries of traditional fashion photography.
- **Fashion Designers:** Opportunity for fashion designers to incorporate kimono elements into contemporary fashion collections, creating modern and stylish interpretations of traditional Japanese clothing.

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