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# Sock-Like Vibrant Sneakers
adidas Unveils a New Nemeziz 19+ Model in Bright Neon Colors

By Amy Duong | Published 2019-07-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nemeziz-19
References: [hypebeast](https://hypebeast.com/2019/7/adidas-nemeziz-19-cloud-white-shock-pink-solar-yellow-boost-release-info) & [adidas](https://www.adidas.co.uk/nemeziz-19_-trainers/EE7898.html)

[adidas](https://www.trendhunter.com/trends/arctic-night) launches a new version of the Nemeziz 19+ sneaker model with a cold AlphaBOOST foundation spotlighting the bold colorway. The latest tonal finish features [bold neon hues](https://www.trendhunter.com/trends/1906a-neon-pack) contrasting against a clean white knit foundation. The Cloud White uppers are adorned with black, 'Shock Pink,' and 'Solar Yellow' across the tension tape.

This sits on top of the [signature BOOST sole unit](https://www.trendhunter.com/trends/zponge) that takes on a carved update to give off a more dynamic finish nodding to football culture. The model also highlights a Continental outsole made from rubber for strong grip and durability. The tension tape enables a sense of personalization as the hugged fit varies from the wearer to wearer. The stabilization is delivered with the iconic AlphaBOOST sole when it comes to side-to-side balance.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 62% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Bold Neon Colorways:** The trend of bold neon colorways in sneaker design presents an opportunity for brands to capture attention and make a statement.
- **Customizable Fit:** The trend of tension tape technology enabling a personalized fit opens up opportunities for sneaker companies to cater to individual preferences and enhance comfort.
- **Carved Update to Boost Sole:** The trend of a carved update to the Boost sole unit offers footwear brands a chance to innovate and create a more dynamic and distinctive aesthetic.

### Industries Being Reshaped

- **Footwear:** The footwear industry can capitalize on the trend of bold neon colorways and tension tape technology to create visually striking and custom-fit sneakers.
- **Sportswear:** Sportswear brands can leverage the trend of a carved update to the Boost sole unit to differentiate their products and appeal to consumers looking for unique and performance-enhancing footwear.
- **Fashion Accessories:** The fashion accessories industry can incorporate bold neon colorways into their product offerings, such as vibrant shoe laces or colorful sneaker accessories, to cater to fashion-forward consumers.

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