# Science-Backed Calming Drinks Nello’s Supercalm Supports Healthy Cortisol Levels By Laura McQuarrie | Published 2025-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nello References: [wwd](https://wwd.com/beauty-industry-news/wellness/tiktok-nello-cortisol-supplement-target-launch-1237088747/) & [drinknello](https://drinknello.com/products/nello-supercalm-shopify-recharge?variant=46371779707128)  Supercalm by [Nello](https://www.trendhunter.com/trends/nello-energy) is a science-backed calming drink mix that taps into the power of the most clinically researched and safest ashwagandha on the market, Vitamin D3, L-theanine and magnesium glycinate. This functional drink mix supporting healthy cortisol levels is available in a wide range of fruity flavors that not only deliver a vibrant selection but also carefully crafted variations—like Melon Berry, Peach Berry, Passion Colada and Piña Colada—that cater to those who appreciate subtle variations in taste. Nello’s [TikTok](https://www.trendhunter.com/trends/calm-beauty)-viral calming drink mix is now available nationwide at [Target](https://www.trendhunter.com/trends/calm-kiwi-melon-probiotic-shot), making the best-selling powder-to-drink formula even more accessible to those in need of sleep support, mood management, better concentration, and occasional stress and anxiety relief. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 37% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverage Expansion:** Innovative advancements in functional beverages are expanding the health benefits of daily drink choices beyond traditional nutrition. - **Personalized Wellness Nutrition:** The rise in personalized wellness drinks offers consumers tailored nutritional solutions that align with individual health goals and preferences. - **Natural Stress Management Solutions:** Growing interest in natural ingredients for stress relief is driving the development of products like calming drinks that harness traditional herbs and essential nutrients. - **Retail Accessibility of Niche Products:** The expansion of niche wellness products into mainstream retail channels enhances market reach and broadens consumer accessibility. ### Where This Applies - **Nutraceuticals:** Functional drink mixes like Nello's Supercalm exemplify the integration of nutraceutical ingredients for targeted health benefits. - **Beverage Industry:** The beverage industry is witnessing a shift towards science-backed formulations that promise specific health advantages to consumers. - **Health and Wellness Retail:** The health and wellness retail sector is transforming as traditional channels embrace specialized products that promise mental and emotional benefits. ## Related on Trend Hunter - [Stress-Subduing Drink Mixes](https://www.trendhunter.com/trends/clevr-deep-calm-magnesium.md) - [High-Dose Relaxation Beverages](https://www.trendhunter.com/trends/launched-calm-water.md) - [Stress-Relieving Drink Mixes](https://www.trendhunter.com/trends/stressrelieving-drink-mix.md) - [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend.md) - [Ashwagandha-Infused Calming Supplements](https://www.trendhunter.com/trends/magnesium-ashwagandha.md) - [Soothing Adaptogenic Juices](https://www.trendhunter.com/trends/adaptogenic-juices.md) - [Child-Friendly Calming Drinks](https://www.trendhunter.com/trends/mighties-chill-drink.md) - [Stress-Busting Adaptogenic Elixirs](https://www.trendhunter.com/trends/unbothered-elixir.md) - [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md)