# Wellness-Focused Brand Partnerships Nekter Juice Bar and Pressed Juicery Team Up to Boost Wellness By Kalin Ned | Published 2026-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nekter-juice-bars References: [qsrmagazine](https://www.qsrmagazine.com/news/nekter-juice-bar-partners-with-pressed-juicery-to-expand-wellness-offerings/)  [Nekter Juice Bar](https://www.trendhunter.com/trends/new-nekter-juice-bar) and [Pressed Juicery](https://www.trendhunter.com/trends/pressed-juicery) have announced a new partnership that will bring a curated selection of Pressed's functional wellness products — including [Wellness](https://www.trendhunter.com/trends/rebbl-1) Shots, Daily Juices, Probiotic Lemonade, and ready-to-go wellness bundles — to branded coolers at participating Nekter locations nationwide. This venture effectively combines two complementary wellness brands under one roof. Nekter Juice Bar is known for its made-to-order superfood smoothies, açaí bowls, and cold-pressed juices. The collaboration with Pressed Juicery allows the brand to expand its grab-and-go offerings without altering its core made-to-order service model. Pressed, on the other hand, gains access to new communities through Nekter's established footprint of stores. The assortment is designed to provide customers with a broader range of functional options, from daily hydration to targeted wellness support, all within the existing Nekter environment. Image Credit: Nekter Juice Bar x Pressed Juicery ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 93% | Activity: 96% | Freshness: 81% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Wellness Brand Convergence:** Complementary health-focused brands are sharing retail environments to create broader lifestyle ecosystems that blend fresh-made experiences with packaged functional products. - **Functional Grab-and-go:** Ready-to-consume juices, shots, and probiotic beverages are becoming high-margin convenience formats that bring targeted wellness benefits into everyday foodservice visits. - **Cooler-based Retail Expansion:** Branded in-store coolers offer a low-disruption channel for product discovery, allowing wellness companies to scale distribution without redesigning existing service models. ### Where This Applies - **Functional Beverage:** The functional beverage market is gaining new growth pathways through cross-brand placement that connects hydration, immunity, digestion, and energy products with established wellness consumers. - **Fast-casual Dining:** Fast-casual operators are using curated packaged offerings to diversify revenue streams while preserving the speed, freshness, and customization associated with made-to-order menus. - **Health Retail:** Health-oriented retail concepts are evolving into hybrid wellness destinations where branded partnerships expand assortment, convenience, and customer frequency within existing store footprints. ## Related on Trend Hunter - [Wholesale Healthy Juices](https://www.trendhunter.com/trends/pressed-juicery-2.md) - [Gut-Friendly Functional Smoothies](https://www.trendhunter.com/trends/trust-your-gut-smoothie.md) - [Functional Smoothie Multipacks](https://www.trendhunter.com/trends/wellness-smoothie-multipack.md) - [Protein-Packed Juice Cleanses](https://www.trendhunter.com/trends/nkter-juice-bar-and-koia.md) - [Energy-Boosting Juice Tonics](https://www.trendhunter.com/trends/energy-tonic.md) - [Feel-Good Wellness Juices](https://www.trendhunter.com/trends/new-nekter-juice-bar.md) - [Pineapple Whip Refreshers](https://www.trendhunter.com/trends/pineapple-whip-collection.md) - [Better-For-You Fall Refreshment Menus](https://www.trendhunter.com/trends/fall-pumpkin-spice-trio.md) - [Five-Day Cleanse Programs](https://www.trendhunter.com/trends/2day-pro-cleanse.md)