# Healthy Organic Iced Teas Nekter Juice Bar Introduces 'Nekter Freshers' and New 'PB&J Trio' By Niko Pajkovic | Published 2022-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nekter-freshers References: [qsrmagazine](https://www.qsrmagazine.com/news/nekter-juice-bar-introduces-healthier-take-pbj) & [nekterjuicebar](https://www.nekterjuicebar.com/)  [Nekter Juice Bar](https://www.trendhunter.com/trends/summertime-shakes), an American smoothie and healthy beverage chain, has announced the launch of a new line called '[Nekter Freshers'](https://www.trendhunter.com/trends/nkters) and a new specialty offering called 'PB&J Trio.' With 'Nekter Freshers,' the brand aims to offer customers a healthier alternative to today's most commonly consumed iced beverages. For example, Nekter will offer a series of certified organic and non-GMO teas as well as a new limeade with the option to add fresh orange, lemon, and strawberry. Specific drinks featured in the new series include 'Strawberry Green Tea,' 'Mandarin Cardamom Tea,' and a 'Pitaya Passion Limeade.' Meanwhile, 'PB&J Trio' consists of a PB&J Bowl, [PB&J Smoothie](https://www.trendhunter.com/trends/pbj-dates), and PB&J Chia Parfait, each made with natural peanut butter. “This year, we have really enjoyed unleashing our team’s creativity around our new Nekter Freshers while celebrating PB&J, a mainstay in American kitchens for decades, by making them the Nekter way," said Alexis Schulze, co-founder, and chief visionary officer of Nekter Juice Bar. Image Credit: Nekter Juice Bar ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 87% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Organic Iced Tea Trend:** There is an opportunity for the beverage industry to create more certified organic and non-GMO tea offerings to meet the growing demand for healthier beverage alternatives. - **Personalized Refreshments Trend:** Personalized limeades and smoothies are on the rise as consumers seek customizable and healthier options, presenting an opportunity for restaurants and cafes to innovate on their drink menus. - **PB&J Flavor Trend:** The PB&J flavor has increased in popularity in recent years and restaurants can capitalize on this by experimenting with this flavor in various meal and beverage offerings. ### Industries Being Reshaped - **Beverage Industry:** Opportunities exist for the beverage industry to create more healthier certified organic and non-GMO tea options that cater to health-conscious consumers. - **Restaurant Industry:** Restaurants that have beverage customization and unique PB&J meal options on their menu can attract health-conscious and flavor-driven consumers. - **Health Food Industry:** There is an opportunity for health food companies to expand their product offerings with certified organic and non-GMO tea and PB&J-flavored meals and snacks. ## Related on Trend Hunter - [Peanut Butter Sandwich Smoothies](https://www.trendhunter.com/trends/nkters.md) - [Warm Weather Plant-Based Shakes](https://www.trendhunter.com/trends/summertime-shakes.md) - [Feel-Good Wellness Juices](https://www.trendhunter.com/trends/new-nekter-juice-bar.md) - [Zingy Tajin-Themed Beverages](https://www.trendhunter.com/trends/nkter-juice-bar-1.md) - [Better-For-You Slushie-Style Drinks](https://www.trendhunter.com/trends/slushiestyle-drinks.md) - [Nutritious Green Tea Smoothies](https://www.trendhunter.com/trends/everbowl.md) - [Chili-Seasoned Juice Drinks](https://www.trendhunter.com/trends/nkter-juice-bar-and-tajn.md) - [Better-For-You Fall Refreshment Menus](https://www.trendhunter.com/trends/fall-pumpkin-spice-trio.md) - [DIY Smoothie Bowl Offerings](https://www.trendhunter.com/trends/build-your-own-bowl-option.md)