# Rejuvenated Ink Ads The Neko Tattoo Art Studio Campaign Encourages People to ‘Cover Up the O By Meghan Young | Published 2012-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/neko-tattoo-art-studio References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/neko-tattoo-art-studio-cover-up-the-old/) & [publicisyorum](http://www.publicisyorum.com/) The Neko Tattoo Art Studio ad campaign addresses [tattoo regrets](https://www.trendhunter.com/trends/inked-out) in a [creative, clever and hilarious](https://www.trendhunter.com/trends/axe-campaign) way. Instead of dwelling on past ‘mistakes,’ it provides an intriguing solution. Although they can ”cover up the old,” as stated in the tag line, the print ads show that people can play off of their existing and outgrown ink designs instead. Created by Istanbul-based ad agency [Publicis Yorum](https://www.trendhunter.com/trends/heinz-tattoo-bottle), the Neko Tattoo Art Studio ad campaign shows more grown-up, manly tattoos schooling the youthful ones. For instance, an American eagle is seen swooping down to capture a cartoon bunny while an octopus is crushing a ship. The Neko Tattoo Art Studio ad campaign was art directed and illustrated by Çetin Ural with creative direction by Cevdet Kzzzlay. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 57% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Tattoo Cover-up Trend:** Opportunity for tattoo studios to offer cover-up services and help customers transform their old tattoos into new designs. - **Creative Rehabilitation Trend:** Opportunity for ad agencies to develop creative campaigns that address past mistakes or regrets and provide innovative solutions. - **Reimagined Ink Designs Trend:** Opportunity for tattoo artists to showcase their skills by creating visually appealing tattoos that transform and build upon existing designs. ### Sectors Adopting This - **Tattoo Studios:** Tattoo studios can capitalize on the tattoo cover-up trend by offering specialized services and helping customers transform their existing tattoos. - **Advertising:** Ad agencies can seize the creative rehabilitation trend by developing campaigns that creatively address past mistakes or regrets and provide fresh solutions. - **Artists and Illustrators:** Tattoo artists and illustrators can embrace the reimagined ink designs trend by showcasing their talent and creativity through visually captivating tattoos that build upon and transform existing designs. ## Related on Trend Hunter - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [AI Tattoo Visualizers](https://www.trendhunter.com/trends/ink-studio-ai.md) - [Progressive Rewritable Tattoos](https://www.trendhunter.com/trends/magic-ink.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Interactive Tattoo Apps](https://www.trendhunter.com/trends/inkstory.md) - [Tattooed Digital Collectibles](https://www.trendhunter.com/trends/superlotl-by-inkbox.md)