# Clothless Fashion Ads A & F's Gilly Hicks Nudevertising By Going Like Sixty | Published 2008-03-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/nekkid-wimmin-still-sell-clothes-a-fs-gilly-hicks-nudevertising References: [luxist](http://www.luxist.com/2008/03/10/gilly-hicks-sydney-underwear-for-those-who-dont-appear-to-wear/) Even after all the flack they've received for their controversial [nudevertising](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), [Abercrombie & Fitch](https://www.trendhunter.com/trends/af-wedding-shop) isn't backing away from using skin to sell clothes. Their [Gilly Hicks lingerie stores](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) have a topless young thing frolicking on the beach in a web video. If customers are offended by such advertising, it's not showing up on the bottom line. Profits are titillatingly higher compared to a year ago. **Implications** - One of the best ways a company can create lasting brand awareness is by investing in a highly sexualized ad campaign. This draws interest from fans of the company, the media, and critics. Regardless of the kind of attention, sexually charged advertising generates brand recognition and interest. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Sexually Charged Advertising:** Exploring sexually charged advertising can generate brand recognition and interest. - **Controversial Marketing Strategies:** Implementing controversial marketing strategies can attract attention from fans, media, and critics. - **Brand Awareness Through Provocative Ads:** Investing in provocative ad campaigns can create lasting brand awareness. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore sexually charged advertising to attract customers and create brand recognition. - **Marketing and Advertising:** Marketing and advertising industries can offer expertise in implementing controversial and provocative marketing strategies. - **Media and Entertainment:** Media and entertainment industries can capitalize on the attention generated by sexually charged advertising campaigns. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)