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# Pastel Girly Lookbooks
The Neiman Marcus May 2014 Catalog is Airy and Whimsical

By Farida Helmy | Published 2014-05-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/neiman-marcus-may-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/sweet-spring-jac-jagaciak-ginta-lapina-pose-neiman-marcus-may-book/) & [neimanmarcus](http://www.neimanmarcus.com/en-ca/Womens-Clothing/Lookbooks/cat43770739_cat41020734_cat000001/c.cat)

Embracing spring to the fullest, the adorably fresh-faced Jac Jagaciak and Ginta Lapina star in the [Neiman Marcus](https://www.trendhunter.com/trends/balmain-beach-club) May 2014 catalog.

Showing us what spring is meant to look like, Neiman Marcus’ ‘The Book’ has the models posing in the pieces you need to make sure you own this season to look fresh, chic and fashionable. All about florals, bright lights, billowing silhouettes and airy whites, the lookbook is vibrant and looks like cotton candy fashion heaven.

The Neiman Marcus May 2014 catalog features only the most feminine of looks. ‘The Book’ is filled with [sweet spring dresses](https://www.trendhunter.com/trends/wild-rose-sparrow), dazzlingly hued gems and [vivid prints](https://www.trendhunter.com/trends/the-lilly-reserve-collection) from designers like David Meister, Carmen Marc Valvo, Rachel Roy and more.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 87% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Pastel Girly Fashion:** Fashion trends emphasizing pastel colors, feminine silhouettes, and whimsy designs.
- **Floral Prints:** Fashion trend with clothing items and accessories featuring floral prints on a variety of fabrics.
- **Airy Silhouettes:** Fashion trend focusing on lightweight fabrics and loose, flowing silhouettes for a relaxed and effortless look.

### Where This Applies

- **Fashion Retail:** Fashion retailers can benefit from incorporating pastel colors, floral prints, and airy silhouettes in their clothing and accessories offerings.
- **Jewelry Making:** Jewelry designers and makers can capitalize on the trend of dazzlingly hued gems featured in the Neiman Marcus May 2014 catalog.
- **Home Decor:** Home decor brands can adopt pastel and floral inspirations from the Neiman Marcus May 2014 catalog to create refreshed and colorful home decor products.

## Related on Trend Hunter

- [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)
- [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)
- [Riviera-Inspired Retail Experiences](https://www.trendhunter.com/trends/balmain-beach-club.md)
- [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)
- [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)
- [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md)
- [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md)
- [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md)
- [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)
