# Chic Neighbourhood Editorials The Ones 2 Watch 'Apsara' Story Shows Couture in an Urban Setting By Jana Pijak | Published 2016-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neighbourhood-editorial References: [theones2watch](http://theones2watch.com/editorial/women/27512/) & [lenashkoda](http://www.lenashkoda.com/) Photographer Lena Shkoda captures this elegant neighbourhood editorial that spotlights a couture wardrobe in the heart of an urban setting. Model Urvashi of Elite New York stars in the editorial and explores alleyways, subway stops and other city corners while donning a mix of luxe and sophisticated pieces. The looks are styled by the talented Bunny Lampert and range from patterned shirt dresses to [textured statement coats](https://www.trendhunter.com/trends/auteur-studios-fall-2025) that are paired with more casual footwear picks like flat sandals or sneaker wedges. Brought to life with the help of The Ones 2 Watch editor Rosie Daly, this neighbourhood editorial boasts makeup by Laura Buck. The photo series successfully shows a contrast of high end apparel and gritty urban imagery to create a memorable image series that is both youthful and captivating. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 82% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Urban Fashion Editorials:** Opportunity for fashion brands to showcase their couture collections in a gritty urban setting, appealing to a younger and edgier demographic. - **Mixing High Fashion with Street Style:** Chance for designers to combine high-end apparel with casual footwear to create stylish and accessible looks that resonate with urban consumers. - **Youthful and Captivating Imagery:** Demand for fashion editorials that blend high-end clothing with gritty urban imagery to create visually striking and memorable photo series. ### Where This Applies - **Fashion:** Fashion brands can leverage urban fashion editorials to promote their couture collections and connect with a younger audience. - **Footwear:** Opportunity for footwear brands to collaborate with fashion designers and showcase their products as part of stylish and accessible urban looks. - **Photography:** Demand for skilled photographers who can capture the contrast between high-end apparel and gritty urban imagery to create visually compelling editorials. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)